The challenges of technological disruption for companies

Les enjeux de la disruption technologique pour les entreprises

Since the appearance of this term in the 90s, technological disruption remains more relevant than ever. Simple innovation is no longer in order, we are now seeking to develop products that shake up the market, making the techniques traditionally used obsolete. Thanks to technology which is evolving at speed V, new disruptive innovations have continued to emerge since the 2000s, in all fields: agriculture, finance, health… What are the challenges of technological disruption for companies? ?

Technological disruption - some examples

Behind the word disruption, we mean rupture. We speak of disruption when the issue is not simply to improve an existing process, which is the case of an innovation where we are content to add value. There is disruption when we want to make the current process completely obsolete, we are talking about disruptive innovation. This upheaval brings about a change in the whole industry and in the market. This is the case with CDs which have replaced floppy disks, SSD which is replacing hard disks, SaaS replacing software or even online businesses which are replacing physical stores.

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Currently there is a lot of talk about blockchain, big data and machine learning, technological innovations, which combined with another technology, have a strong chance of revolutionizing the market. Our digital agency can help you identify possible innovations in your industry. The list is long since we know that current technology favors the emergence of disruptive innovations. 


Disruptive innovation has become the backbone of big companies. In fact, Steve Jobs' iPhone is one of them. Who would have thought that a design removing the keyboard, a touch screen and an HD image would be enough to dethrone the blackberries that dominated the market at the time. The appearance of the iPhone has completely changed the situation. This new cell phone format was quickly copied by the mobile industry, at the risk of being squeezed out. Obviously, some companies fail to launch their disruptive innovation. The risk of failure is also much higher than for a traditional innovation. In fact, the sine qua non condition is the support of the public. Disruptive innovation must therefore start from a real need. In this category, the case of Google glass is often cited as an example.


If technological disruption has obvious positive consequences on the quality of life of users, what about the effects on businesses? And how can companies prepare for it?

Technological disruption - what about the effects on professions?

Technological disruption can, at first glance, scare companies, especially when it comes to business processes. A sector can see its workforce shrink due to robotization and automation. This is all the more true for trades in the industrial sector and it also tends to be the case for administrative trades with the emergence of artificial intelligence. However, we must keep in mind that we will always need the human side. We are talking about a process of creative destruction: some professions will disappear while others will appear, responding more to needs. For example, we are currently witnessing a boom in the environmental sector and in the technology sector itself.

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The professions evolve according to technological progress. Technological disruption should therefore be approached as an opportunity. To be prepared, the digitalization of the company is essential. You can already see first of all where you are in terms of digital maturity by completing our digitization test in a few minutes and without obligation. Our agency can support you in your digitalization process at a very attractive price.

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