These days, it's almost impossible to talk about innovation without talking about new digital technology. With the development of the Internet, the “Old World” as we have known it is gradually disappearing, giving way to a “modern” world where digital is becoming the new Wild West. In the past, innovation was confined to the R&D department. The innovation was generally technical and a patent was often filed. This innovation provided a competitive advantage over a period of time until competitors produced the same thing at a lower price. The advantage was therefore not sustainable.
They understood the users' need. The main rule: the user is in the center. There are many search engines on the web, but why is Google attracting 88, 6% Internet users? Apple products are expensive, but in Switzerland alone, 40% of mobile users own an iPhone. In 2020, Facebook recorded a connection rate of 1.8 billion users per day, across the world. Amazon has over 350 million active user accounts worldwide. These figures prove to us that digitization is an essential element for development.
This technological breakthrough makes this company a pioneer in digital transformation in the automotive sector. It is good to note that in terms of vehicle production, Tesla is nothing compared to the competition. Once again, digital innovation scores a point.
Studies have shown that 63% companies in 82 countries (including Switzerland) are exposed to high disruption risks and 44% are vulnerable and could disappear if they do not quickly initiate their digital transformation.