{"id":22236,"date":"2025-02-07T12:34:47","date_gmt":"2025-02-07T12:34:47","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&p=22236"},"modified":"2026-02-10T17:53:41","modified_gmt":"2026-02-10T16:53:41","slug":"recycling-market","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/recyclage-market\/","title":{"rendered":"Recycling Market"},"content":{"rendered":"

Strategic and technical deployment<\/h2>\n

Creation of a website and an online store<\/strong><\/h3>\n

Strategy: WordPress and WooCommerce for a flexible and secure platform<\/strong>
Geekworkers built the Recycling Market website on WordPress, allowing for easy content management and seamless administration. WooCommerce was integrated to efficiently manage an extensive product catalog and secure transactions.<\/p>\n

Customization and advanced features<\/strong><\/h3>\n

Strategy: Elementor & Crocoblock for optimal UX and presentation<\/strong>
Elementor made it possible to customize each page of the store, while Crocoblock (JetWooBuilder and JetSmartFilter) enriched the e-commerce experience with advanced product filters and custom layouts, ensuring intuitive and engaging navigation for customers.<\/p>\n

SEO optimization and content strategy<\/strong><\/h3>\n

Strategy: Optimized organic visibility and local SEO<\/strong><\/p>\n

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    Keyword analysis and selection:<\/strong> Semrush identified high-traffic terms, and Rank Math was used to optimize each page and post.<\/p>\n<\/li>\n

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    SEO Blog:<\/strong> regular creation of informative content to establish Recyclage Market's authority in the sale of second-hand products.<\/p>\n<\/li>\n

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    Local SEO:<\/strong> Google My Business optimization with complete information, photos and review management to improve visibility and local trust.<\/p>\n<\/li>\n<\/ul>\n

    Social media campaigns<\/strong><\/h3>\n

    Strategy: targeted engagement and synergy with SEO<\/strong>
    Facebook and Instagram were energized with interactive campaigns aligned with ecological values, boosting brand awareness and converting visitors into customers. Regular posts and backlinks supported the overall SEO strategy.<\/p>\n

    Integration of advanced features<\/strong><\/h3>\n

    Strategy: Automation and optimized customer experience<\/strong><\/p>\n

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      Price reductions available:<\/strong> Implementation of dynamic pricing to boost sales.<\/p>\n<\/li>\n

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      Automated delivery:<\/strong> Real-time calculation based on distance and weight.<\/p>\n<\/li>\n

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      Inventory management:<\/strong> Synchronization between physical store and online store via Google Sheets.<\/p>\n<\/li>\n

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      Interactive wishlist:<\/strong> Notifications to build customer loyalty and engagement.<\/p>\n<\/li>\n<\/ul>","protected":false},"featured_media":24715,"menu_order":8,"template":"","secteurs":[113,115,114],"class_list":["post-22236","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-communaute","secteurs-environnement"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/22236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24715"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=22236"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=22236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}