{"id":23663,"date":"2025-03-26T12:52:37","date_gmt":"2025-03-26T12:52:37","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&p=23663"},"modified":"2026-02-10T17:28:52","modified_gmt":"2026-02-10T16:28:52","slug":"panabeauty","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/panabeauty\/","title":{"rendered":"Pana Beauty"},"content":{"rendered":"

Pana Beauty<\/strong>, A premium hair salon in Lausanne has undergone a dramatic transformation of its online presence. Thanks to a customized digital strategy developed by Geekworkers, the salon has seen its clientele increase by 0 to 30 clients per week<\/strong>with monthly growth of 68%<\/strong>. Find out how we have built up a loyal and committed customer base for this prestigious show.<\/p>\n

\"Pana
<\/figcaption><\/figure>\n

The initial challenge: turning around a salon with no reputation or clientele<\/strong><\/h2>\n

Newly acquired Pana Beauty faced a major challenge: generating immediate profitability without brand recognition or an existing customer base. The obstacles were clear:<\/p>\n

    \n
  • Lack of awareness :<\/strong> A recently revived salon, unknown to the Lausanne public.<\/li>\n
  • No customers :<\/strong> An unusable customer file and no online presence.<\/li>\n
  • Ambitious profitability targets :<\/strong> The need for rapid results.<\/li>\n<\/ul>\n

    Geekworkers transformed these challenges into opportunities by applying a rigorous digital strategy and deploying high-performance tools.<\/p>\n

    Digital Strategy in Three Key Steps<\/strong><\/h2>\n

    Our intervention has been structured around three axes to ensure rapid and lasting results.<\/p>\n

    1. Strong Brand Identity and Optimised Visibility<\/strong><\/h3>\n

    Objective :<\/strong> Establish a recognisable brand and maximise local visibility.<\/p>\n

      \n
    • Creation of a distinctive logo and graphic charter reflecting the values of Pana Beauty.<\/li>\n
    • Design of a landing page optimised for conversion, with clear calls to action.<\/li>\n
    • Optimisation of the Google My Business listing to boost local visibility and e-reputation.<\/li>\n<\/ul>\n

      2. Rapid customer acquisition and increased bookings<\/strong><\/h3>\n

      Objective :<\/strong> Generate bookings in the first few weeks through targeted campaigns.<\/p>\n

        \n
      • Google Ads campaigns targeting local keywords with high purchase intent.<\/li>\n
      • Meta Ads campaigns with transformation videos, testimonials and promotions.<\/li>\n
      • Setting up a high-performance sales tunnel with retargeting.<\/li>\n<\/ul>\n

        3. Customer loyalty and engagement<\/strong><\/h3>\n

        Objective :<\/strong> Ensuring long-term profitability by building customer loyalty.<\/p>\n

          \n
        • Creating a premium customer experience with personalised services and attention to detail.<\/li>\n
        • Production of engaging content (tips, behind-the-scenes, transformations) on Instagram.<\/li>\n
        • Use of CRM to personalise interactions and offers.<\/li>\n<\/ul>","protected":false},"featured_media":24684,"menu_order":8,"template":"","secteurs":[116,113],"class_list":["post-23663","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-bien-etre","secteurs-commerce"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24684"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23663"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}