Geekworkers orchestrated a complete digital transformation for Recyclage Express by applying its Visibility, Acquisition, Engagement (VAE) methodology, enriched with a layer of operational optimisation essential to hypergrowth:<\/p>\n\n\n\n
Strategy: creating a high-impact brand and a conversion-optimized website<\/strong><\/p>\n\n\n\n We defined a strong visual identity (logo, charter), to be used on all media, including marketing material (cards, flyers via Canva). The website, designed on WordPress<\/strong> with Elementor<\/strong> and the ecosystem Crocoblock<\/strong> for flexibility, has been optimised for performance (WP Rocket) and conversion from the outset (Figma wireframes), ensuring a professional and efficient first impression.<\/p>\n\n\n\n Strategy: SEO dominance and targeted Google Ads campaigns (ROI-first)<\/strong><\/p>\n\n\n\n A strategy Aggressive SEO<\/strong> (Rank Math, Semrush) positioned Recyclage Express at the top of Google results for the key terms junk removal and recycling in French-speaking Switzerland. At the same time, campaigns Google Ads<\/strong> ultra-targeted strategies, including Max Performance<\/strong> and Landing Pages<\/strong> A dedicated website strategy was deployed and continually optimised (Google Analytics, GTM) to maximise the acquisition of qualified leads and ROI. A strategy of content (blogging) and netlinking (in particular via Recyclage-Market.ch) has supported this domination.<\/p>\n\n\n\n Strategy: Social media engagement and active online reputation management<\/strong><\/p>\n\n\n\n The presence on social networks (Facebook, Instagram via Meta Business Suite) has been boosted to increase awareness and engagement. A proactive strategy for collecting opinions on Google My Business<\/strong> has been put in place, reinforcing credibility and providing valuable feedback for the continuous improvement of services.<\/p>\n\n\n\n Strategy: Digitalization and automation of key processes<\/strong><\/p>\n\n\n\n The implementation of Google Workspace<\/strong> has structured internal communication and collaboration. Administrative and accounting management has been streamlined through the use of an outsourced secretariat. Bexio<\/strong>. For customer service, a system based on Google Voice<\/strong> and a simple CRM via Notion<\/strong> has enabled us to effectively manage the growing volume of calls and requests, ensuring a responsive customer experience despite rapid growth.<\/p>","protected":false},"featured_media":24712,"menu_order":0,"template":"","secteurs":[114,118],"class_list":["post-23668","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-environnement","secteurs-transports"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24712"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23668"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Generate massive customer acquisition and achieve leadership<\/h3>\n\n\n\n
Engage the community and build a solid reputation<\/h3>\n\n\n\n
Optimizing operations to support hypergrowth<\/h3>\n\n\n\n