{"id":23773,"date":"2025-03-27T21:46:02","date_gmt":"2025-03-27T21:46:02","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=23773"},"modified":"2026-02-10T17:53:41","modified_gmt":"2026-02-10T16:53:41","slug":"pro-mind-consulting","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/pro-mind-consulting\/","title":{"rendered":"Pro Mind Consulting SA."},"content":{"rendered":"<h2 class=\"wp-block-heading\">Strategic overhaul focused on content and performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Geekworkers adopted a methodical approach to redesigning the Pro Mind Consulting website, focusing on both content (content, message) and form (design, technical):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Modernizing the digital image and embodying human values<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: Custom Figma design and WordPress\/Elementor development<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a listening and analysis phase, we designed graphic mock-ups via <strong>figma<\/strong> to visually convey Pro Mind's identity and values. The site was then developed on <strong>WordPress<\/strong> with <strong>Elementor Pro<\/strong>This allows for faithful implementation of the design and great flexibility for future updates, while ensuring a modern, professional look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clarify the offering and highlight the consulting expertise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: Information restructuring and custom 100% writing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An in-depth analysis of existing content and objectives has led to a new information architecture. More importantly, <strong>all the texts have been tailor-made<\/strong> by Geekworkers, in close collaboration with Pro Mind, to clearly articulate the areas of expertise (consulting, assessment, change management, etc.) and naturally integrate the relevant SEO keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guaranteeing technical performance and management autonomy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: rigorous technical optimization and judicious technological choices<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The site was built on <strong>WordPress<\/strong> with a limited number of plugins to maximise speed. Image optimisation (<strong>Imagine<\/strong>) and caching (<strong>WP-Rocket<\/strong>) have been configured for excellent performance. The migration of hosting to <strong>Infomaniak<\/strong> and email configuration were also managed by us. The use of Elementor guarantees ease of updating for the customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize organic visibility and user experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: Integrated semantic SEO and intuitive navigation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tailor-made copywriting has made it possible to integrate a strategy <strong>Semantic SEO<\/strong> right from the content creation stage. The new structure of the site, combined with clear navigation and fast loading times, contributes to a better user experience (UX) and promotes good natural referencing on search engines.<\/p>","protected":false},"featured_media":24710,"menu_order":8,"template":"","secteurs":[120],"class_list":["post-23773","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-formation"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24710"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23773"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}