{"id":23774,"date":"2025-03-27T21:46:02","date_gmt":"2025-03-27T21:46:02","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=23774"},"modified":"2026-02-10T17:41:49","modified_gmt":"2026-02-10T16:41:49","slug":"gymnasium","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/gymneva\/","title":{"rendered":"Gymneva"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Strategic and technical deployment<\/h2>\n<p>Geekworkers developed a complete digital solution for Gymneva to stand out in a highly competitive market.<\/p>\n<h3 data-start=\"227\" data-end=\"287\"><strong data-start=\"230\" data-end=\"285\">Premium identity and high-end brand image<\/strong><\/h3>\n<p data-start=\"288\" data-end=\"766\"><strong data-start=\"288\" data-end=\"356\">Strategy: Premium branding and a modern online storefront powered by Webflow<\/strong><br data-start=\"356\" data-end=\"359\" \/>Geekworkers designed an elegant and consistent visual identity\u2014logo, color palette, typography, and overall graphic style\u2014to reflect Gymneva&#039;s premium positioning. The Webflow website was then structured with a minimalist yet impactful user experience, showcasing the international expertise and coaches through clean design, skillful animations, and conversion-focused landing pages.<\/p>\n<h3 data-start=\"773\" data-end=\"831\"><strong data-start=\"776\" data-end=\"829\">Smooth and intuitive booking and subscriptions<\/strong><\/h3>\n<p data-start=\"832\" data-end=\"1334\"><strong data-start=\"832\" data-end=\"946\">Strategy: Development of a booking system + subscription management + secure payments<\/strong><br data-start=\"946\" data-end=\"949\" \/>Geekworkers has integrated a comprehensive module allowing users to book sessions (individual, duo, group), choose a coach, manage their subscriptions, and pay online via Stripe smoothly and securely. The system was designed to minimize friction: dynamic calendar, simplified payment process, and automated notifications to boost booking rates.<\/p>\n<h3 data-start=\"1341\" data-end=\"1409\"><strong data-start=\"1344\" data-end=\"1407\">Centralized back office and optimized operational management<\/strong><\/h3>\n<p data-start=\"1410\" data-end=\"1881\"><strong data-start=\"1410\" data-end=\"1499\">Strategy: creation of a customized administration space for unified management<\/strong><br data-start=\"1499\" data-end=\"1502\" \/>We developed a secure back office that centralizes all operations: customer tracking, subscriptions, bookings, payments, coach schedules, and reporting. The interface was designed to be simple, fast, and intuitive, allowing the Gymneva team to manage daily operations independently, with a scalable structure to support growth.<\/p>\n<hr data-start=\"1883\" data-end=\"1886\" \/>\n<h2 data-start=\"1888\" data-end=\"1935\"><strong data-start=\"1891\" data-end=\"1933\">Acquisition and conversion maximized<\/strong><\/h2>\n<p data-start=\"1936\" data-end=\"2410\"><strong data-start=\"1936\" data-end=\"2009\">Strategy: Comprehensive SEO, optimized UX, and conversion-oriented content<\/strong><br data-start=\"2009\" data-end=\"2012\" \/>Geekworkers optimized the entire platform: SEO structure using Rank Math, optimized copywriting on key pages, performance improvements (speed), targeted landing pages for ads, and a redesigned user journey to convert visitors into customers. A content strategy focused on expertise (coaching, wellness, training) enhances visibility and attracts a qualified audience.<\/p>","protected":false},"featured_media":24709,"menu_order":0,"template":"","secteurs":[116,121,112],"class_list":["post-23774","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-bien-etre","secteurs-sport","secteurs-technologie"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24709"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23774"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}