{"id":23829,"date":"2025-03-29T21:52:32","date_gmt":"2025-03-29T21:52:32","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=23829"},"modified":"2026-02-10T17:28:52","modified_gmt":"2026-02-10T16:28:52","slug":"bourg8","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/bourg8\/","title":{"rendered":"Bourg8"},"content":{"rendered":"<h2>WordPress redesign focused on UX and client autonomy<\/h2>\n<p>Geekworkers implemented a structured approach for the redesign of the Bourg8 website, combining analysis, design and training:<\/p>\n<h3>Modernizing the law firm&#039;s brand image<\/h3>\n<p><strong>Strategy: preliminary analysis and development of a professional design<\/strong><\/p>\n<p>After an analysis of the existing site via <strong>Google Search Console<\/strong> and discussions to define Bourg8's identity, we came up with a clean, modern web design tailored to the legal sector, designed to reinforce the perceived credibility and professionalism.<\/p>\n<h3>Drastically improve the user experience (UX) and navigation<\/h3>\n<p><strong>Strategy: Responsive WordPress development and clear architecture<\/strong><\/p>\n<p>The new site has been developed on <strong>WordPress<\/strong>with a particular focus on <strong>responsive design<\/strong> for perfect adaptation to all screens. The information architecture has been redesigned for simple, logical navigation, enabling users to easily find the information they are looking for.<\/p>\n<h3>Optimize the platform for better conversion and initial visibility<\/h3>\n<p><strong>Strategy: Goal-oriented design and technical best practices<\/strong><\/p>\n<p>Although the primary objective was a UX\/Image overhaul, the design incorporated elements aimed at encouraging interaction. The technical foundations (performance, semantic HTML structure) were carefully optimized to promote good search engine indexing.<\/p>\n<h3>Ensure the client&#039;s complete autonomy in managing the site<\/h3>\n<p><strong>Strategy: personalized training and support<\/strong><\/p>\n<p>A key component of the project was the training of the Bourg8 team. We provided <strong>custom video tutorials<\/strong> and <strong>support<\/strong> so that they can master content management (texts, images, news) via the WordPress administration interface, thus guaranteeing their future independence.<\/p>","protected":false},"featured_media":24707,"menu_order":9,"template":"","secteurs":[122],"class_list":["post-23829","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-legal"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24707"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23829"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}