{"id":23830,"date":"2025-03-29T22:04:03","date_gmt":"2025-03-29T22:04:03","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=23830"},"modified":"2026-02-10T17:41:49","modified_gmt":"2026-02-10T16:41:49","slug":"animal-cocoon","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/animals-cocoon\/","title":{"rendered":"Animals Cocoon"},"content":{"rendered":"<h2>Development of the complete digital ecosystem<\/h2>\n<p>Starting from a blank page, Geekworkers designed and developed the Animals Cocoon platform in several key stages:<\/p>\n<h3>Strategic analysis and business model design<\/h3>\n<p><strong>Strategy: Define a clear value proposition for a two-sided market<\/strong><\/p>\n<ul>\n<li>In-depth analysis of the animal services market in Switzerland.<\/li>\n<li>Precise identification of pet owners' needs and expectations (ease of search, trust, simple booking).<\/li>\n<li>Identify the needs and expectations of professionals (visibility, customer acquisition, administrative simplification).<\/li>\n<li>Development of a viable business model based on networking, online booking and value-added management tools for professionals.<\/li>\n<\/ul>\n<h3>UX\/UI design and prototyping<\/h3>\n<p><strong>Strategy: Create an intuitive and engaging experience for all users<\/strong><\/p>\n<ul>\n<li>Designing distinct but coherent user interfaces (UI) and user experiences (UX) for owners and professionals.<\/li>\n<li>Creation of detailed interactive models on <strong>figma<\/strong> to visualise and validate user paths before development.<\/li>\n<li>Emphasis on simplicity, clarity of information and ease of use (booking, profile management, etc.).<\/li>\n<\/ul>\n<h3>Development of the web platform and functionalities<\/h3>\n<p><strong>Strategy: Use WordPress and Crocoblock for a powerful and flexible solution<\/strong><\/p>\n<ul>\n<li>Development of the platform on <strong>WordPress<\/strong> for its robustness and ecosystem.<\/li>\n<li>Use of<strong>Elementor Pro<\/strong> for building pages and customising the design.<\/li>\n<li>Extensive implementation of the suite <strong>Crocoblock<\/strong> :\n<ul>\n<li><strong>JetEngine<\/strong> To create custom content types (Professionals, Services, Pets, etc.), taxonomies, complex relationships and advanced user profiles (dashboards).<\/li>\n<li><strong>JetBooking<\/strong> \/ <strong>JetAppointment<\/strong> To set up an online service booking system with availability management for professionals.<\/li>\n<li><strong>JetFormBuilder<\/strong> For registration, contact and, potentially, notice submission forms.<\/li>\n<li><strong>JetSmartFilters<\/strong> To enable owners to filter and easily search for professionals according to various criteria (location, type of service, animal species, etc.).<\/li>\n<\/ul>\n<\/li>\n<li>Development of a <strong>tailor-made back office<\/strong> and intuitive, allowing the Animals Cocoon team to manage all the platform's users, content, bookings and settings.<\/li>\n<\/ul>\n<h3>Technical optimization and SEO<\/h3>\n<p><strong>Strategy: ensuring performance, reliability and visibility<\/strong><\/p>\n<ul>\n<li>Rigorous optimisation of loading speed and overall performance using specialist plugins such as <strong>WP-Rocket<\/strong> (cache), <strong>Imagine<\/strong> (image optimisation), and <strong>Perfmatters<\/strong> (script\/style clean-up).<\/li>\n<li>Implementing a strategy <strong>SEO<\/strong> fundamental with <strong>Rank Math<\/strong> to optimise the site's structure and content and improve its visibility on search engines (particularly for the professional directory).<\/li>\n<\/ul>\n<h3>Professional Acquisition Strategy<\/h3>\n<p><strong>Strategy: Build the marketplace offering through targeted marketing<\/strong><\/p>\n<ul>\n<li>Strategic advice on canvassing and acquiring the first professionals (vets, groomers, etc.).<\/li>\n<li>Design, launch and management of targeted advertising campaigns on <strong>Meta Ads (Facebook, Instagram)<\/strong> and <strong>Google Ads<\/strong> to attract professionals and encourage them to register on the platform.<\/li>\n<li>Monitoring campaign performance and optimising to maximise the number of qualified registrations.<\/li>\n<\/ul>","protected":false},"featured_media":24706,"menu_order":0,"template":"","secteurs":[113,115],"class_list":["post-23830","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-communaute"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24706"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23830"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}