{"id":23832,"date":"2025-03-29T22:04:03","date_gmt":"2025-03-29T22:04:03","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=23832"},"modified":"2026-02-10T17:41:49","modified_gmt":"2026-02-10T16:41:49","slug":"auto-romande","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/auto-romande\/","title":{"rendered":"Auto Romande"},"content":{"rendered":"<h2>Strategic and technical solutions for the redesign of the Calculator<\/h2>\n<p>To transform the trade-in calculator<strong>Auto Romande<\/strong>\u00a0into a powerful conversion tool, <strong>Geekworkers<\/strong> deployed the following solutions:<\/p>\n<h3>Analysis and redesign strategy<\/h3>\n<p><strong>Strategy: Deep understanding and a conversion-oriented approach<\/strong><\/p>\n<ul>\n<li>Analysis of the existing tool, Autoromande.ch's specific needs and the target user path.<\/li>\n<li>Definition of a redesign strategy focused on modernising the UX\/UI and maximising form submissions (leads).<\/li>\n<\/ul>\n<h3>UX\/UI design and prototyping<\/h3>\n<p><strong>Strategy: Create a modern and engaging interface<\/strong><\/p>\n<ul>\n<li>Presentation of several design proposals (mock-ups), designed to reflect Autoromande.ch's identity and optimise the user experience on a dedicated landing page.<\/li>\n<li>Refinement of the chosen layout, incorporating conversion best practice for forms and landing pages (clarity, calls to action, reassurance).<\/li>\n<\/ul>\n<h3>WordPress development and advanced form integration<\/h3>\n<p><strong>Strategy: Utilizing a flexible and high-performance technical stack<\/strong><\/p>\n<ul>\n<li>Development of the landing page on <strong>WordPress<\/strong> for its flexibility and ease of management.<\/li>\n<li>Use of<strong>Elementor Pro<\/strong> for precise design implementation and easy customisation.<\/li>\n<li>Integration of <strong>JetFormBuilder<\/strong> (more <strong>Crocoblock<\/strong>) to create a multi-stage data collection form that is powerful, conditional and easy to use for the end user.<\/li>\n<li>Configuration of notifications and transmission of collected data to the customer.<\/li>\n<\/ul>\n<h3>Technical optimization and SEO<\/h3>\n<p><strong>Strategy: ensure speed, reliability and basic visibility<\/strong><\/p>\n<ul>\n<li>Implementation of <strong>Rank Math<\/strong> for basic on-page SEO optimisation of the landing page.<\/li>\n<li>Use of<strong>Imagine<\/strong> to compress and optimise images without any visible loss of quality.<\/li>\n<li>Configuration of <strong>WP-Rocket<\/strong> for caching and optimising overall performance (loading speed).<\/li>\n<\/ul>\n<h3>Acquisition Strategy (Proposal)<\/h3>\n<p><strong>Strategy: Generate qualified traffic to maximize ROI<\/strong><\/p>\n<p>Developing and proposing a strategy <strong>Google Ads<\/strong> targeted at transactional keywords related to vehicle trade-ins in French-speaking Switzerland, to attract qualified prospects to the new calculator and accelerate return on investment.<\/p>\n<h3>Launch and follow-up<\/h3>\n<p><strong>Strategy: Continuous improvement based on data<\/strong><\/p>\n<ul>\n<li>New calculator\/landing page now online.<\/li>\n<li>Performance monitoring (conversion rates, loading times) and analysis of usage data (via Google Analytics, if implemented).<\/li>\n<li>Continuous adjustments and improvements to ensure optimum user experience and efficiency over the long term.<\/li>\n<\/ul>","protected":false},"featured_media":24704,"menu_order":0,"template":"","secteurs":[113,118],"class_list":["post-23832","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-transports"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24704"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23832"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}