{"id":23833,"date":"2025-03-29T22:04:03","date_gmt":"2025-03-29T22:04:03","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=23833"},"modified":"2026-02-10T17:41:49","modified_gmt":"2026-02-10T16:41:49","slug":"newash","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/newash\/","title":{"rendered":"Newash"},"content":{"rendered":"<h2>Comprehensive support: From idea to operational launch<\/h2>\n<p>Geekworkers has structured the deployment of Newash in distinct phases, ensuring complete coverage of business and technical needs:<\/p>\n<h3>Strategic design and planning<\/h3>\n<p><strong>Strategy: Establishing a solid business foundation<\/strong><\/p>\n<ul>\n<li>In-depth analysis of customer needs and expectations.<\/li>\n<li>Drawing up a complete business model and detailed business plan (including market analysis and financial projections).<\/li>\n<li>Modelling of a competitive pricing system and exhaustive definition of ecological home cleaning services (private individuals\/companies).<\/li>\n<\/ul>\n<h3>Web development and UX\/UI design<\/h3>\n<p><strong>Strategy: Create a functional and attractive digital platform<\/strong><\/p>\n<ul>\n<li>Modelling the site architecture for intuitive navigation.<\/li>\n<li>Design of mock-ups for each page via <strong>figma<\/strong>centred on the user experience.<\/li>\n<li>Iterative validation of mock-ups with the customer.<\/li>\n<li>Development of the site on <strong>WordPress<\/strong> with the theme <strong>Hello<\/strong>using <strong>Elementor Pro<\/strong> for customisation and <strong>JetEngine<\/strong> (Crocoblock) for custom data structures (e.g. wash types, options).<\/li>\n<li>Integration of <strong>WooCommerce<\/strong> for managing orders and payments (including <strong>Twint<\/strong>).<\/li>\n<li>Extensive functional and compatibility testing before launch.<\/li>\n<\/ul>\n<h3>Technical optimization and key features<\/h3>\n<p><strong>Strategy: ensuring performance, monitoring and effective management<\/strong><\/p>\n<ul>\n<li>Initial technical SEO optimisation (structure, tagging).<\/li>\n<li>Implementation of <strong>Google Analytics<\/strong> and <strong>Google Tag Manager<\/strong> for tracking performance and conversions.<\/li>\n<li>Optimisation of images (compression, modern formats) to reduce loading times.<\/li>\n<li>Development of a <strong>customised customer dashboard<\/strong> (via WordPress\/JetEngine) enabling users to manage their washes, view their history and access their diary.<\/li>\n<li>Improvements to WooCommerce order forms to maximise conversion.<\/li>\n<\/ul>\n<h3>Customer Acquisition Strategy (Digital Marketing)<\/h3>\n<p><strong>Strategy: Generate immediate visibility and a flow of qualified leads<\/strong><\/p>\n<ul>\n<li>Creation of content optimised for the <strong>Local SEO<\/strong> (Geneva targeting), aiming for the top positions on relevant queries.<\/li>\n<li>Deployment and management of targeted advertising campaigns on <strong>Google Ads<\/strong> (Search, Local) and <strong>Meta Ads<\/strong> (Facebook, Instagram).<\/li>\n<li>Precise monitoring of the ROI of advertising campaigns.<\/li>\n<\/ul>\n<h3>Post-launch monitoring and continuous optimization<\/h3>\n<p><strong>Strategy: Maintain performance and adapt the solution<\/strong><\/p>\n<ul>\n<li>Ongoing adjustments to administrative functions based on actual usage.<\/li>\n<li>Improved logic and interface for managing the cleaning schedule for operators.<\/li>\n<li>Additional integrations and optimisations (e.g. payment flows) to improve operational efficiency and customer experience.<\/li>\n<\/ul>","protected":false},"featured_media":24703,"menu_order":0,"template":"","secteurs":[113,114,118],"class_list":["post-23833","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-environnement","secteurs-transports"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/23833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24703"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=23833"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=23833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}