{"id":24233,"date":"2025-04-04T00:56:27","date_gmt":"2025-04-03T23:56:27","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24233"},"modified":"2026-02-10T17:41:49","modified_gmt":"2026-02-10T16:41:49","slug":"gerofinance-ch","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/gerofinance-ch\/","title":{"rendered":"Gerofinance"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Digital transformation and global strategy for a leading real estate player<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To meet the expectations of Gerofinance | R\u00e9gie du Rh\u00f4ne, we provided proactive monitoring and tailored digital advice to guarantee the efficiency and security of their digital assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Full support for sales responses and real estate communication<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: Strengthen impact and innovation in commercial responses<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advice and coordination:<\/strong> comprehensive support for designing and presenting responses to <strong>major calls for tender<\/strong> (e.g. Quai Vernet project), guaranteeing clarity, professionalism and maximum impact.<\/li>\n\n\n\n<li><strong>Design and presentation:<\/strong> creation of elegant submission documents and <strong>interactive models<\/strong> (Figma), supplemented by dynamic supports (Google Slides) to promote projects with impact.<\/li>\n\n\n\n<li><strong>Dedicated digital solutions:<\/strong> development of mini-sites and specific web platforms, offering stakeholders an immersive experience and enhancing each real estate project.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Technical expertise: platform compliance and performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: ensuring compliance, security and digital efficiency<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LPD\/GDPR compliance audits:<\/strong> analysis of Gerofinance websites to identify deviations from data protection regulations (Swiss DPA and European GDPR) and provide specific recommendations.<\/li>\n\n\n\n<li><strong>Implementing Google Consent Mode V2 :<\/strong> technical configuration of Google Consent Mode V2 to ensure data collection in accordance with user choices and legal and advertising requirements.<\/li>\n\n\n\n<li><strong>Technical audit and CMS optimization:<\/strong> technical audits to identify areas for improvement (performance, safety, structure) and optimization of the <strong>Internal CMS<\/strong> owner for better management and performance of the group&#039;s sites.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Digital marketing: advertising effectiveness and team autonomy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: Maximize the ROI of advertising investments and strengthen internal autonomy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads audit and optimization:<\/strong> analysis of existing campaigns, detection of weaknesses and opportunities, then optimization (structure, targeting, bidding, negative keywords) to improve return on investment.<\/li>\n\n\n\n<li><strong>Advanced tracking via GTM:<\/strong> implementation of a tagging plan via <strong>Google Tag Manager (GTM)<\/strong> for accurate tracking of conversions and KPIs across all sites.<\/li>\n\n\n\n<li><strong>Personalized team training:<\/strong> sessions of <strong>tailor-made training<\/strong> for internal marketing teams on key tools: <strong>Google Analytics 4 (GA4)<\/strong>, <strong>Google Ads<\/strong>, <strong>Meta Ads<\/strong>, <strong>LinkedIn Ads<\/strong> and <strong>Google Tag Manager<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ongoing strategic partnership<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy: Offer proactive support and visionary digital advice<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementation of monthly support (800 CHF\/month) combining ongoing technical and marketing support, strategic advice on the evolution of the digital landscape and ongoing optimization of Gerofinance&#039;s digital assets.<\/p>","protected":false},"featured_media":24683,"menu_order":10,"template":"","secteurs":[124,123],"class_list":["post-24233","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-finance","secteurs-immobilier"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/24233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24683"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=24233"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=24233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}