{"id":24235,"date":"2025-04-14T18:50:32","date_gmt":"2025-04-14T17:50:32","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24235"},"modified":"2026-02-10T17:41:49","modified_gmt":"2026-02-10T16:41:49","slug":"laparentale-ch","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/laparentale-ch\/","title":{"rendered":"Parental Recess"},"content":{"rendered":"<h2>Complete Digital Strategy to Amplify an Association's Impact on Parenting<\/h2>\n<h3>Phase 1: SEO audit and strategic foundations<\/h3>\n<p><strong>Strategy: Building sustainable organic visibility<\/strong><\/p>\n<ul>\n<li>Creation of a <strong>in-depth SEO audit<\/strong> using professional tools such as <strong>Semrush<\/strong> to identify strategic keywords related to parenting, TV programmes on the subject and services offered in French-speaking Switzerland.<\/li>\n<li>Plugin configuration and optimisation <strong>Rank Math SEO<\/strong> on WordPress for fine-tuned management of on-page (titles, metas, sitemap, etc.) and technical aspects.<\/li>\n<li>Supply of <strong>clear, actionable recommendations<\/strong> on current SEO best practice to ensure rapid indexing by Google and maximise natural visibility in the long term.<\/li>\n<\/ul>\n<h3>Phase 2: Web Design and Technical Development<\/h3>\n<p><strong>Strategy: Create an Engaging, Informative and High-Performance Central Platform<\/strong><\/p>\n<ul>\n<li><strong>Collaborative Design and Prototyping :<\/strong> The use of <strong>figma<\/strong> to design precise, user-centred mock-ups that reflected the identity of La R\u00e9cr\u00e9 Parentale. The interactive prototypes were presented via <strong>Loom<\/strong> to facilitate exchanges and approvals with the association's team.<\/li>\n<li><strong>Robust WordPress development :<\/strong> Building the site on <strong>WordPress<\/strong>offering flexibility, scalability and autonomy for content management.<\/li>\n<li><strong>Intuitive Visual Construction :<\/strong> Use of<strong>Elementor Pro<\/strong> to assemble pages visually, guaranteeing graphic consistency and a pleasant user experience on all devices.<\/li>\n<li><strong>Advanced Event Management :<\/strong> Integration and configuration of the premium plugin <strong>Modern Event Calendar Pro<\/strong> to efficiently manage the calendar of workshops, conferences and TV shows, including a detailed registration system and the ability to view participants by event via personalised forms.<\/li>\n<li><strong>Web Performance Optimisation :<\/strong> Implementation of <strong>WP-Rocket<\/strong> for advanced caching and load optimisation. Use of<strong>Imagine<\/strong> to automatically compress images without any visible loss of quality, contributing to a fast, responsive site.<\/li>\n<li><strong>Enhanced security :<\/strong> Installation and configuration of <strong>Wordfence Security<\/strong> for proactive protection against threats and <strong>WP Armor<\/strong> to effectively block form spam.<\/li>\n<\/ul>\n<h3>Phase 3: Social Media Acquisition and Engagement Strategy<\/h3>\n<p><strong>Strategy: Develop brand awareness and build an active community<\/strong><\/p>\n<ul>\n<li>Development of a <strong>comprehensive content strategy<\/strong> for <strong>Meta (Facebook and Instagram)<\/strong>The aim is to promote the association's TV programme and events.<\/li>\n<li>Creation and planning of <strong>visual content (images, short videos) and interactive content (surveys, questions)<\/strong> designed to inspire commitment, share information and unite the parenting community in French-speaking Switzerland.<\/li>\n<\/ul>\n<h3>Phase 4: Analytical monitoring, training and ongoing maintenance<\/h3>\n<p><strong>Strategy: Measuring Impact, Ensuring Autonomy and Sustainability<\/strong><\/p>\n<ul>\n<li>Precise tracking via <strong>Google Tag Manager<\/strong> and configuration of <strong>Google Analytics 4<\/strong> to track key site performance (traffic, conversions, engagement) and the effectiveness of social media campaigns.<\/li>\n<li>Creation of <strong>made-to-measure video tutorials<\/strong> and organisation of <strong>training sessions<\/strong> to make the R\u00e9cr\u00e9 Parentale team autonomous in the day-to-day management of the WordPress website and basic social networking.<\/li>\n<li>Subscription of a <strong>proactive maintenance contract<\/strong> (until August 2024) including regular updates (core, themes, plugins), backups, security monitoring and technical support, guaranteeing the site's longevity and optimum performance.<\/li>\n<\/ul>","protected":false},"featured_media":24718,"menu_order":0,"template":"","secteurs":[108,120],"class_list":["post-24235","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-association","secteurs-formation"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/24235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24718"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=24235"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=24235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}