Strategy: Complete UX\/UI redesign via WordPress and Elementor<\/strong><\/p>\n Geekworkers has produced a graphic and ergonomic redesign<\/strong> Landing Page. Drawing on WordPress and the Elementor page builder<\/strong>To achieve this, we implemented a bespoke design that was modern, uncluttered and in line with the standards of the fiduciary sector. The emphasis was on an intuitive and professional user experience to reinforce the credibility of MSFid Conseils from the very first contact.<\/p>\n Strategy: Prioritizing content and emphasizing proximity<\/strong><\/p>\n The structure of the page has been redesigned to make it more user-friendly. optimal service clarity<\/strong> (finance, accounting, human resources). Particular care has been taken to showcase themajor differentiating factor: experts working directly on the customer's premises<\/strong>. The textual content has been optimised to be clear, concise and focused on the benefits for SMEs (simplification, tax optimisation, compliance).<\/p>\n Strategy: Integration of clear calls to action and an optimized form<\/strong><\/p>\n To turn visitors into leads, the calls to action (CTA) inviting users to request a quote<\/strong> have been strategically placed on the page. The contact form has been simplified to reduce friction and maximise the chances of completion. All the design and content are geared towards this conversion objective.<\/p>\n Strategy: Implementation of Recognized SEO and Security Tools<\/strong><\/p>\n To ensure the longevity and performance of the new Landing Page, Geekworkers has integrated and configured Rank Math<\/strong> to lay the foundations for good search engine optimisation (on-page SEO). The security of the contact form has been enhanced by WP Armour<\/strong>This prevents spam and guarantees the quality of incoming leads.<\/p>","protected":false},"featured_media":24720,"menu_order":8,"template":"","secteurs":[125,124],"class_list":["post-24616","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-fiduciaire","secteurs-finance"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/24616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24720"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=24616"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=24616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Clarify the service offering and the USP<\/h3>\n
Optimize conversion (quote requests)<\/h3>\n
Ensuring a sound and secure technical foundation<\/h3>\n