Strategy: Targeted visual and narrative overhaul with Elementor<\/strong><\/p>\n Geekworkers has designed and developed a new WordPress Landing Page using Elementor<\/strong>. The bespoke design has been conceived to evoke the aesthetics and richness of Indian weddings, while remaining professional and modern. The content has been carefully reworked to highlight Joss Varsha's specific expertise, her understanding of traditions, and the quality of her network of suppliers, illustrated by visual realisations (integrated portfolio).<\/p>\n Strategy: Optimizing the conversion path<\/strong><\/p>\n The structure of the page has been optimised to guide visitors intuitively towards making contact. From clear, engaging calls to action (CTAs)<\/strong> (\"Organise your dream\", \"Contact Joss Varsha\") are strategically positioned. The contact form has been simplified to minimise friction and is protected against spam by WP Armour<\/strong>This ensures that we receive relevant requests.<\/p>\n Strategy: Paid Google Ads acquisition and SEO foundations<\/strong><\/p>\n To actively capture demand, Geekworkers has put in place and optimised Google Ads campaigns<\/strong> specifically targeting searches for \"Indian weddings\" and \"Indian wedding planners\" in French-speaking Switzerland. Related links, Rank Math<\/strong> has been configured on the WordPress site to take care of the basics of on-page SEO (titles, metadata) and improve organic discoverability.<\/p>\n Strategy: Integration of compliance and security tools<\/strong><\/p>\n Compliance with data protection regulations has been addressed by the installation and configuration of Compliance<\/strong> for managing the cookies banner and consent. Site security has been enhanced by WP Armour<\/strong> and WordPress development best practices, guaranteeing a reliable platform for Event by Varsha and its visitors.<\/p>\n\n\n <\/p>","protected":false},"featured_media":24746,"menu_order":0,"template":"","secteurs":[119,126],"class_list":["post-24617","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-design-art","secteurs-evenementiel"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/24617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24746"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=24617"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=24617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Generate qualified contact requests<\/h3>\n
Increase targeted online visibility<\/h3>\n
Ensuring the site's technical compliance and reliability<\/h3>\n