{"id":24620,"date":"2025-04-14T19:28:45","date_gmt":"2025-04-14T18:28:45","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24620"},"modified":"2026-02-10T17:42:22","modified_gmt":"2026-02-10T16:42:22","slug":"bulle-dair-ch","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/bulle-dair-ch\/","title":{"rendered":"Bulle d'Air"},"content":{"rendered":"<h2>Strategies and technical solutions deployed<\/h2>\n<h3 class=\"wp-block-heading\">Promoting expertise in women&#039;s sports coaching<\/h3>\n<p><strong>Strategy: UX\/UI redesign and structured content on WordPress\/Elementor<\/strong><\/p>\n<p>Geekworkers created a professional and dynamic WordPress landing page with Elementor, inspiring confidence. Ga\u00eblle Th\u00fcrler&#039;s background (athlete and graduate) and her unique specialization are highlighted, while the areas of support (pregnancy, postpartum, menopause, endometriosis, stress management) are clearly presented.<\/p>\n<h3 class=\"wp-block-heading\">Generate qualified leads in Bulle\/Fribourg<\/h3>\n<p><strong>Strategy: Geo-targeted Google Ads campaigns and effective CTAs<\/strong><\/p>\n<p>Of the <strong>Google Ads campaigns<\/strong> have been launched, specifically targeting relevant searches in the Bulle and Fribourg regions. The landing page incorporates <strong>clear calls to action<\/strong> (\"Contact Ga\u00eblle\", \"Discover the programmes\") and a simple contact form to facilitate the conversion of visitors interested in personalised support (outdoor, online or individual).<\/p>\n<h3 class=\"wp-block-heading\">Optimize performance and user experience (UX)<\/h3>\n<p><strong>Strategy: Optimizing speed with WP Rocket<\/strong><\/p>\n<p>For an optimal user experience and greater SEO potential, the site's loading speed has been significantly improved thanks to the installation and advanced configuration of <strong>WP-Rocket<\/strong>. This tool effectively manages caching, file minification and other performance optimisation techniques on WordPress.<\/p>\n<h3 class=\"wp-block-heading\">Ensure a reliable and compliant technical base<\/h3>\n<p><strong>Strategy: Integration of essential tools<\/strong><\/p>\n<p>The technical basis of the site is based on tried and tested tools: <strong>Rank Math<\/strong> for on-page SEO optimisation, <strong>WP Armour<\/strong> for anti-spam protection of forms, and <strong>Compliance<\/strong> for managing consent to cookies, guaranteeing a reliable, secure site that complies with current regulations.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":24719,"menu_order":0,"template":"","secteurs":[116,120,121],"class_list":["post-24620","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-bien-etre","secteurs-formation","secteurs-sport"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/24620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24719"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=24620"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=24620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}