{"id":24622,"date":"2025-04-14T19:27:38","date_gmt":"2025-04-14T18:27:38","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24622"},"modified":"2026-02-10T17:42:22","modified_gmt":"2026-02-10T16:42:22","slug":"chiaracuffarokinesiologie-ch","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/chiaracuffarokinesiologie-ch\/","title":{"rendered":"Chiara Cuffaro"},"content":{"rendered":"<h2>Digital strategy and deployed technical solutions<\/h2>\n<h3 class=\"wp-block-heading\">Establishing a professional and reassuring digital identity<\/h3>\n<p><strong>Strategy: Personalized branding and empathetic web design<\/strong><\/p>\n<p>Geekworkers has designed a <strong>distinctive logo<\/strong> for Chiara Cuffaro, followed by the development of a<strong> WordPress landing page via Elementor<\/strong>. The visual design has been created to be professional, gentle and welcoming, using a colour palette and images that evoke calm and inner transformation, in perfect harmony with the therapist's approach.<\/p>\n<h3 class=\"wp-block-heading\">Clearly communicate the multifaceted therapeutic approach<\/h3>\n<p><strong>Strategy: Advanced structuring with Elementor and Crocoblock<\/strong><\/p>\n<p>The wealth of techniques used by Chiara (Touch for Health\u00ae, Bach Flower Remedies, One Brain, Numerology, Genealogy, \"Secret\", etc.) required careful structuring of the content. The combined use of<strong>Elementor and Crocoblock<\/strong> has enabled us to create dedicated sections and flexible, visually appealing layouts to explain each method and the overall approach in a clear, understandable way.<\/p>\n<h3 class=\"wp-block-heading\">Generating targeted leads in Lausanne<\/h3>\n<p><strong>Strategy: Local Google Ads acquisition and direct interaction<\/strong><\/p>\n<p>Of the <strong>Google Ads campaigns<\/strong> targeted on Lausanne and the relevant search intentions (kinesiology, emotional blockages, etc.) have been deployed. For immediate and easy contact, the <strong>Click to Chat<\/strong> has been integrated, complemented by clear contact forms secured by <strong>WP Armour<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\">To guarantee a high-performance and secure web platform<\/h3>\n<p><strong>Strategy: performance optimization (WP Rocket) and enhanced security (Wordfence)<\/strong><\/p>\n<p>Performance is optimized with WP Rocket (caching and file optimization). Security is enhanced with Wordfence Security and WP Armour. The technical foundation also integrates Rank Math for SEO and Complianz for compliance.<\/p>","protected":false},"featured_media":24738,"menu_order":0,"template":"","secteurs":[116],"class_list":["post-24622","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-bien-etre"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/24622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24738"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=24622"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=24622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}