{"id":24940,"date":"2025-04-24T18:19:34","date_gmt":"2025-04-24T17:19:34","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24940"},"modified":"2026-02-10T17:42:22","modified_gmt":"2026-02-10T16:42:22","slug":"innea-architecture-boutique","status":"publish","type":"portfolio","link":"https:\/\/geekworkers.ch\/en\/portfolio\/innea-architecture-boutique\/","title":{"rendered":"Innea"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Advanced WordPress &amp; WooCommerce Strategy and Technical Solutions<\/h2>\n<p>To meet Innea's twofold requirement (showcase of services + online shop), Geekworkers designed an integrated WordPress solution, using advanced tools for a tailor-made experience:<\/p>\n<h3 class=\"wp-block-heading\"><strong>Create an aesthetically pleasing and representative digital showcase<\/strong><\/h3>\n<p><strong>Strategy: Custom design with Elementor and dynamic Crocoblock content<\/strong><\/p>\n<p>A streamlined design, in line with the INNEA identity, has been created with <strong>Elementor Pro<\/strong>. To effectively manage the different types of content (projects, service pages, blog posts), we have used <strong>Crocoblock JetEngine<\/strong> to create Custom Post Types and dynamic listings, ensuring visual consistency and simplified management.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Developing an effective online sales channel<\/strong><\/h3>\n<p><strong>Strategy: Deep WooCommerce integration and optimized shopping experience<\/strong><\/p>\n<p><strong>WooCommerce<\/strong> has been integrated and customised for the shop. From <strong>Smart Filters (Crocoblock)<\/strong> allow customers to sort and filter products easily. Payment is simplified thanks to the integration of <strong>TWINT (via XLPlugins)<\/strong>. For marketing tracking and conversion analysis, <strong>PixelYourSite<\/strong> has been configured.<\/p>\n<h3 class=\"wp-block-heading\"><strong>To present completed projects in an inspiring way<\/strong><\/h3>\n<p><strong>Strategy: Dynamic portfolio managed via JetEngine<\/strong><\/p>\n<p>The portfolio of architectural projects is managed as a Custom Post Type via <strong>JetEngine<\/strong>Innea's new website is designed to allow flexible display (grids, sliders) and easy updating by Innea. From <strong>JetPopup<\/strong> are used to display details or galleries in an elegant way.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Facilitating customer contact and management<\/strong><\/h3>\n<p><strong>Strategy: Integrated management tools and continuous optimization<\/strong><\/p>\n<p>Clear contact forms are integrated. The tools <strong>Site Kit by Google<\/strong> and <strong>Jetpack<\/strong> provide basic statistics. Compliance is ensured by <strong>Compliance<\/strong>safety through <strong>WP Armour<\/strong>and SEO optimisation by <strong>Rank Math SEO<\/strong>.<\/p>","protected":false},"featured_media":24964,"menu_order":8,"template":"","secteurs":[113,119,123],"class_list":["post-24940","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-design-art","secteurs-immobilier"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/24940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/24964"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=24940"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=24940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}