Strategy: a bespoke design for an exceptional product<\/strong><\/p>\n We built the site on WordPress<\/strong> with the powerful page builder Elementor<\/strong>The aesthetic is minimalist and refined, with high-quality visuals that highlight the finesse of the jewelry. The product catalog on WooCommerce<\/strong> is organized by category (rings, bracelets, etc.) and by designer, offering an intuitive and pleasant browsing experience for customers. The site is a true digital showcase for the jewelry collections.<\/p>\n Strategy: Content focused on emotion and heritage<\/strong><\/p>\n To create an emotional connection, we created pages dedicated to the founders' story and the brand's philosophy. The site tells how each piece of jewelry is a legacy, a story to be passed down, which is particularly powerful in the jewelry industry. The content highlights the notions of "memory" and "legacy," transforming the purchase into a meaningful act.<\/p>\n Strategy: Rigorous Information Architecture<\/strong><\/p>\n The website centralizes all of Adore Ador\u00e9e's offerings: online sales, designer showcases, and bespoke services. Each service has its own page, clarifying the offerings for customers and reinforcing the brand's credibility as a jewelry expert. Navigation is clear and logical, allowing visitors to quickly find the information they need.<\/p>\n Strategy: multiple points of contact<\/strong><\/p>\n In addition to the online store, one of the goals was to generate in-store visits. "Make an appointment" buttons are strategically placed throughout the site, encouraging prospects to schedule a personalized visit. This multi-channel approach (e-commerce and physical) is essential in the jewelry industry, and the site was designed to support this synergy.<\/p>","protected":false},"featured_media":26452,"menu_order":9,"template":"","secteurs":[113,119],"class_list":["post-26428","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-design-art"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio\/26428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/26452"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=26428"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/secteurs?post=26428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Highlighting the brand's storytelling<\/h3>\n
Centralize services & brands<\/h3>\n
Optimize appointment scheduling<\/h3>\n