{"id":11824,"date":"2022-09-15T10:00:00","date_gmt":"2022-09-15T08:00:00","guid":{"rendered":"https:\/\/geekworkers.ch\/?p=11824"},"modified":"2025-12-20T12:57:21","modified_gmt":"2025-12-20T11:57:21","slug":"social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/geekworkers.ch\/en\/blog\/strategie-marketing-des-reseaux-sociaux\/","title":{"rendered":"How to effectively develop your social media marketing strategy?"},"content":{"rendered":"
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Looking to refine your social media marketing strategy?<\/p>

Great ! Now is the perfect time to do it.<\/p>

In a landscape where competition, content and networks are more numerous than ever, a effective strategy<\/a><\/u> gives you the focus to say "no" to efforts that don't serve your goals.<\/p>

That's why we've put together a comprehensive guide to creating a social media marketing plan from scratch.<\/p>

  1. What is Social Media Marketing?<\/li>
  2. Set goals that make sense for your business.<\/li>
  3. Take the time to research your target audience.<\/li>
  4. Establish your most important performance indicators and key performance indicators.<\/li>
  5. Create (and maintain) engaging social content.<\/li>
  6. Make your social presence as timely as possible.<\/li>
  7. Evaluate what works, what doesn't and how to continue to improve.<\/li>
  8. Use other services.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. What is social media marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Let's start by answering the big question:<\/p>

    \u201cWhat is social media marketing, anyway? \u00bb<\/p>

    Put simply, social media marketing is all about leveraging social media platforms to promote your brand and sell your product or service. Just as you prepare the other aspects of your Marketing strategy<\/strong>, you need to have a plan for your social media marketing. Luckily, this guide tells you how to create that blueprint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    2. Set goals that make sense for your business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Social media strategy planning starts with your goals.<\/p>

    The most common social networking goals are to increase brand awareness (58 %) and increase community engagement (41 %). Whether you want to build a larger audience or a more active community, taking the time to define your social goals is the first step to achieving them.<\/p>

    Either way, your goals will define your social media marketing strategy and the time and energy you need to devote to your campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Examples of social media goals <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    What really matters is that you set realistic social media goals.<\/p>

    The emphasis is on the word 'realistic', by the way. We recommend tackling smaller goals that will allow you to scale up your social media efforts in a way that's both reasonable and affordable.<\/p>

    Below are some examples of goals that businesses of all shapes and sizes can pursue.<\/p>

    Increase brand awareness:<\/strong> that means you have to make your name known. To create authentic and lasting notoriety, avoid publishing only promotional messages. Instead, focus on content that puts your personality and values first.<\/p>

    Generate leads and sales:<\/strong> whether online, in-store or directly on your social profiles, followers do not make purchases by chance. For example, do you routinely notify customers of new products and promotions? Do you integrate your product catalog with your social profiles? Do you offer exclusive offers to your subscribers?<\/p>

    Grow your brand's audience:<\/strong> Attracting new subscribers means finding ways to get your brand in front of people who haven't heard of it yet.<\/p>

    Growing your audience also means uncovering the conversations around your business and industry that matter most. It's nearly impossible to dig into your social channels without monitoring or listening for specific keywords, phrases, or hashtags. Taking the pulse of these conversations allows you to expand your core audience (and reach adjacent audiences) much faster.<\/p>

    Boost community engagement:<\/strong> Index data shows that 46 % of consumers think brands that engage their audience are best-in-class on social media. It is therefore useful to explore new ways to attract the attention of your current subscribers. This means experimenting with messages and content. For example, does your brand encourage user-generated content and hashtags<\/a><\/u> ?<\/p>

    Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you give them something to do.<\/p>

    Drive traffic to your site:<\/strong> it's quite simple. If your goal is to drive leads or traffic to your website, social media can help with that. Whether through promotional messages or social ads, keeping tabs on conversions and URL clicks can help you better determine social media ROI.<\/p>

    Any combination of these goals is good to take and can help you better understand the networks you need to tackle. When in doubt, keep your social media marketing strategy simple rather than complicating it with too many goals that could distract you. Choose one or two and rally your team around them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    3. Take the time to research your target audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Making assumptions is bad news for marketers.<\/p>

    Only 55% of marketers use social data to better understand their target audience, which represents a huge opportunity for leaders and practitioners. Much of what you need to know about your audience to influence your social media marketing strategy is already available. You just need to know where to look.<\/p>

    With the right tool, marketers can quickly research their audience. No need for formal market research or data science skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Remember that different platforms appeal to different audiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Here are some key things to remember for your social media marketing strategy:<\/p>