{"id":21652,"date":"2025-02-07T12:48:21","date_gmt":"2025-02-07T11:48:21","guid":{"rendered":"https:\/\/geekworkers.ch\/?p=21652"},"modified":"2026-02-10T11:13:36","modified_gmt":"2026-02-10T10:13:36","slug":"google-ads-guide-ai-consent","status":"publish","type":"post","link":"https:\/\/geekworkers.ch\/en\/blog\/google-ads-guide-ia-consentement\/","title":{"rendered":"Google Ads: A Guide to AI and Consent"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The online advertising landscape is constantly evolving, and Google Ads is no exception. Web and marketing agencies must adapt to the new rules of the game to ensure the performance of their clients&#039; campaigns. Between the gradual disappearance of third-party cookies, the rise of artificial intelligence (AI) and the obligation to respect user consent (Consent Mode v2), it is crucial to master the new strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Geekworkers, a web agency specializing in digital marketing, we closely monitor these developments. Drawing on our experience and expertise, we&#039;ve analyzed the key trends in Google Ads for you. This comprehensive guide <strong><a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/data-foundations-for-growth\/\" data-type=\"link\" data-id=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/data-foundations-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">based on official Google recommendations<\/a><\/strong> will provide you with the knowledge and concrete actions to implement to ensure the success of your campaigns and those of your clients. We will address the technical, strategic and regulatory aspects, in order to offer you a 360-degree vision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mastering Google&#039;s AI: an essential asset<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is no longer an option, but a core element of any successful Google Ads strategy. It allows you to automate and optimize campaigns much more effectively than a human could.x<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Smart Bidding: Artificial Intelligence at the Service of Auctions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Bidding<\/a> (or smart bidding strategies in French), these are automatic bidding strategies that use Google&#039;s artificial intelligence to optimize your campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of manually setting the cost per click (CPC) for each keyword, you let Google adjust your bids in real time, with each auction (\u201ctime-of-auction bidding\u201d). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The goal? <\/strong>&quot;\u00a0<strong>Maximize conversions (or conversion value) <span style=\"text-decoration: underline;\">depending on your goals<\/span><\/strong>&quot;\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Smart Bidding: Basics and best practices | Google Ads\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VI5noGoxCjc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Why use Smart Bidding?<\/strong><\/em><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Save Time:<\/strong> No more need to manage auctions manually.<\/li>\n\n\n\n<li><strong>Advanced Machine Learning:<\/strong> Google&#039;s algorithms analyze a huge amount of data (far more than a human could process) to make more accurate bidding decisions.<\/li>\n\n\n\n<li><strong>Taking Many Signals into Account:<\/strong> Smart Bidding takes into account <em>many<\/em> factors to adjust bids, such as:\n<ul class=\"wp-block-list\">\n<li>The user&#039;s device (mobile, computer, tablet).<\/li>\n\n\n\n<li>The user&#039;s geographic area.<\/li>\n\n\n\n<li>The time of day and day of the week.<\/li>\n\n\n\n<li>The user&#039;s language.<\/li>\n\n\n\n<li>The operating system.<\/li>\n\n\n\n<li>The browser.<\/li>\n\n\n\n<li>Remarketing lists.<\/li>\n\n\n\n<li>The characteristics of the ad (e.g., the ad text).<\/li>\n\n\n\n<li>And many more!<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Flexible Control:<\/strong> You stay in control by setting performance goals (target CPA, target ROAS) and adjusting settings.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Smart bidding strategies: which one to choose?<\/strong><\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads offers several Smart Bidding strategies, each tailored to a specific goal:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Maximize Conversions:<\/strong> Ideal if you want to get the most conversions possible with your budget, <em>without<\/em> specific cost per acquisition (CPA) target. <em>Use :<\/em> To generate volume (leads, registrations, etc.).<\/li>\n\n\n\n<li><strong>Target CPA (Target Cost Per Acquisition):<\/strong> You set the cost <em>AVERAGE<\/em> that you are willing to pay for a conversion. Google Ads adjusts bids to achieve this target CPA. <em>Use :<\/em> To control your acquisition cost.<\/li>\n\n\n\n<li><strong>Maximize Conversion Value:<\/strong> Ideal if you want to maximize the <em>value<\/em> total conversions (e.g. revenue generated from sales), <em>without<\/em> specific return on investment (ROAS) target.<\/li>\n\n\n\n<li><strong>Target ROAS (Target Return on Ad Spend):<\/strong> You set the ROI you want to achieve for every dollar spent on advertising. Google Ads adjusts bids to achieve this target ROAS. <em>Use :<\/em> To maximize the <em>profitability<\/em> of your campaigns. <em>This is often the most advanced and recommended strategy for e-retailers.<\/em><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Tips for smart bidding strategies<\/strong><\/em><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start Simple:<\/strong> If you are new to Smart Bidding, start with \u201cMaximize Conversions\u201d or \u201cTarget CPA\u201d.<\/li>\n\n\n\n<li><strong>Sufficient Data:<\/strong> For Smart Bidding to work well, you need enough conversion data. Google recommends at least 30 conversions (50 for target ROAS) over a 30-day period.<\/li>\n\n\n\n<li><strong>Patience :<\/strong> Give the algorithm time to learn. Don&#039;t make changes too frequently at first.<\/li>\n\n\n\n<li><strong>Using Broad Match Keywords<\/strong>: Allows AI to learn and find other queries.<\/li>\n\n\n\n<li><strong>Monitoring and Adjustment:<\/strong> Monitor performance carefully and adjust your goals (target CPA, target ROAS) if necessary.<\/li>\n\n\n\n<li><strong>Data-driven attribution<\/strong>: Optimize according to your model.<\/li>\n\n\n\n<li><strong>Tests<\/strong>: Use campaign tests and drafts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you understand how AI can manage your auctions with Smart Bidding, let\u2019s go further. Let\u2019s see how AI can support <em>the whole thing<\/em> of your campaign, from ad creation to ad delivery, including targeting and budget optimization with Performence Max (the most important!) and Responsive Search Ads (RSA).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Max Performance: Automation and Simplification<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max is the future of marketing according to Google. It is not just an additional option, but an approach <em>global<\/em> which uses artificial intelligence to automate and optimize <em>all<\/em> aspects of your campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Max Performance<\/strong><\/a> automates nearly every aspect of your campaigns: budget, bidding, ad creation, and targeting. You set your goals, and AI continuously optimizes to achieve them.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Performance Max Campaigns: General Concepts Video | Google Ads\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/eRCSuA4kqR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With Performance Max, you don&#039;t manually choose keywords, placements, or ad types. Instead, you provide Google with the <em>ingredients<\/em> basic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your Goals:<\/strong> You clearly define what you want to accomplish (generate sales, get leads, increase brand awareness, etc.). You can specify a target CPA (cost per acquisition) or a target ROAS (return on advertising investment).<\/li>\n\n\n\n<li><strong>Your Creatives:<\/strong> You provide a set of titles, descriptions, images and videos of <em>high quality<\/em>The more input you provide, and the more varied that input is, the more latitude the AI will have to optimize.<\/li>\n\n\n\n<li><strong>Your Budget:<\/strong> Indicate the budget.<\/li>\n\n\n\n<li><strong>(Optional, but recommended) Your Audience Signals:<\/strong> If you have data about your existing customers (customer lists, remarketing segments, etc.) or your target market (in-market audience segments, affinity audiences), you can provide it to Google. These \u201caudience signals\u201d are not <em>not<\/em> strict targeting, but rather <em>indications<\/em> to help AI start faster.<\/li>\n\n\n\n<li><strong>(Optional, but highly recommended for e-commerce) Your Google Merchant Center Feed:<\/strong> If you are an e-commerce merchant, connecting your Google Merchant Center feed is <em>essential<\/em>. This allows Performance Max to serve dynamic Shopping ads and optimize the delivery of your products.<\/li>\n\n\n\n<li><strong>Define conversion actions:<\/strong> Define what you want to track and optimize by importing GA4 conversions defined in GTM.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once these elements are provided, Google&#039;s AI takes over:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamic Ad Creation:<\/strong> AI automatically combines your headlines, descriptions, images, and videos to create ads tailored to each user and each channel.<\/li>\n\n\n\n<li><strong>Multi-Channel Broadcasting:<\/strong> Your ads are broadcast on <em>the whole<\/em> Google channels: Search, YouTube, Display, Discover, Gmail, and Maps.<\/li>\n\n\n\n<li><strong>Automatic Bidding:<\/strong> Smart Bidding is built into Performance Max. AI adjusts your bids in real-time to maximize conversions (or conversion value) based on your goals.<\/li>\n\n\n\n<li><strong>Smart Targeting:<\/strong> AI identifies and targets users most likely to convert, based on your goals, audience signals (if provided), and its own data analysis.<\/li>\n\n\n\n<li><strong>Continuous Optimization:<\/strong> AI is constantly learning and automatically adjusting every aspect of your campaign to improve performance. <em>Max Performance Key Benefits:<\/em><\/li>\n\n\n\n<li><strong>Simplicity and Time Saving:<\/strong> You manage <em>only one<\/em> campaign instead of multiple separate campaigns for each channel.<\/li>\n\n\n\n<li><strong>Optimized Performance:<\/strong> Google&#039;s AI is extremely powerful in finding the best opportunities and maximizing results.<\/li>\n\n\n\n<li><strong>Maximum Coverage:<\/strong> You reach users across all Google channels, including those you might not have considered.<\/li>\n\n\n\n<li><strong>Discovery of New Audiences:<\/strong> AI can identify customer segments you wouldn&#039;t have thought of.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Essential Tips for Success with Max Performance<\/strong><\/em><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soft Start:<\/strong> Start with a reasonable budget and clear, measurable goals (target CPA or ROAS). Don\u2019t replace all your existing campaigns at once.<\/li>\n\n\n\n<li><strong>Quality of Creatives:<\/strong> It is <em>crucial<\/em>. Provide high-quality images and videos, impactful and varied titles and descriptions.<\/li>\n\n\n\n<li><strong>Audience Signals (if possible):<\/strong> If you have data about your customers or market, use it.<\/li>\n\n\n\n<li><strong>Patience and Follow-up:<\/strong> Give the AI time to learn (at least a few weeks). Monitor performance carefully and adjust your settings (budget, goals, creatives, audience signals) if necessary. Don\u2019t make changes too often or too radically.<\/li>\n\n\n\n<li><strong>Campaign Structure:<\/strong> Although Performance Max is automated, thoughtful campaign structure (e.g., grouping assets by theme) can improve performance.<\/li>\n\n\n\n<li><strong>Google Merchant Center Optimized:<\/strong> For e-commerce, a well-structured and optimized product flow is essential.<\/li>\n\n\n\n<li><strong>Define conversion actions:<\/strong> Define what is important to your business.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In summary, Performance Max is a powerful solution for advertisers who want to simplify the management of their Google Ads campaigns and maximize their performance through AI. However, it is important to understand how it works and follow best practices to get the most out of it.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Responsive Search Ads (RSA): Adaptability for Performance<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791?hl=fr\" rel=\"noopener\">With Responsive Ads (RSA)<\/a>, you don&#039;t create a single, fixed ad. You provide Google with several elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Up to 15 different titles.<\/li>\n\n\n\n<li>Up to 4 different descriptions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google AI then tests <em>automatically<\/em> different combinations of titles and descriptions, and delivers the combinations that perform best with your target audience.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google Ads Tutorials: About responsive search ads\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mxdelKnGybM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Advantages of RSA:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Save Time:<\/strong> No more need to create dozens of ads manually.<\/li>\n\n\n\n<li><strong>Best Performances:<\/strong> AI finds the most effective combinations.<\/li>\n\n\n\n<li><strong>Adaptability:<\/strong> Ads automatically adapt to available ad space (e.g. across different devices).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Best Practices for RSA:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide the Maximum of Elements:<\/strong> The more titles and descriptions you give Google, the more opportunities the AI will have to optimize your ads.<\/li>\n\n\n\n<li><strong>Vary the Messages:<\/strong> Don\u2019t just repeat the same thing in different ways. Come up with titles and descriptions that highlight different aspects of your offer (price, benefits, promotions, etc.).<\/li>\n\n\n\n<li><strong>Be Relevant:<\/strong> Make sure your titles and descriptions match the keywords in your ad group.<\/li>\n\n\n\n<li><strong>Use All Assets:<\/strong> Provide images, videos, and your site&#039;s data feed (sitemap).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In short, RSAs are a powerful tool to improve the relevance and performance of your search ads. By combining your deep semantic analysis with the power of Google\u2019s AI, you can create ads that capture your audience\u2019s attention and drive results.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consent: The foundation of a compliant and effective Google Ads strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a world where third-party cookies are fading away, <em>first-party data<\/em> (the information you collect directly from your customers, with their explicit consent) becomes your most valuable asset. This chapter explains how to collect this data, respect consent (via Consent Mode v2) and, <em>crucial point<\/em>, how to accurately measure the performance of your campaigns, even with limited data. Google uses the <em>modeling<\/em> to estimate conversions that are not directly observable, and it is essential to connect your conversion data <em>offline<\/em> (in-store sales, phone calls, etc.) for a complete view.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First-Party Data Collection<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6242605?hl=fr\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/adspolicy\/answer\/6242605?hl=fr\" rel=\"noopener\">Collect first-party data<\/a> is not just about accumulating information. It\u2019s about building a relationship of trust with your customers, based on transparency and added value in exchange for their data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the key elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GTM:<\/strong> A tool <em>essential<\/em> which simplifies the management of <em>all<\/em> your tracking tags (including GA4), and which is <em>essential<\/em> for the implementation of Consent Mode v2 (see below).<\/li>\n\n\n\n<li><strong>GA4:<\/strong> The new version of Google Analytics. It&#039;s designed for a world with <em>less<\/em> third-party cookies, and uses the <em>modeling<\/em> (see further).<\/li>\n\n\n\n<li><strong>Essential Configuration:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Install GA4 <em>via<\/em> GTM (this is the method recommended by Google).<\/li>\n\n\n\n<li>Define <em>precisely<\/em> THE <em>key events<\/em> (conversions and micro-conversions) that you want to track: purchases, registrations, downloads, video views, specific interactions, etc. <em>The more specific you are, the better Google AI will be able to optimize your campaigns and the more relevant the modeling will be.<\/em><\/li>\n\n\n\n<li>Import these key events from GA4 into Google Ads. This is Google&#039;s recommended method.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong><a href=\"https:\/\/geekworkers.ch\/en\/\" data-type=\"link\" data-id=\"https:\/\/geekworkers.ch\/\">Geekworkers<\/a> offers complete installation, configuration and training services on GA4 and GTM.<\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consent Mode v2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">THE <a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\" rel=\"noreferrer noopener\">Consent Mode v2<\/a> is a standard and mechanism proposed by Google <em>OBLIGATORY<\/em> for all advertisers targeting users in the European Economic Area (EEA) and the United Kingdom. It allows your website to communicate to Google the consent status of each visitor (has he accepted or refused advertising and\/or analytical cookies?).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google tags (the little bits of code that are used for tracking) adapt their behavior based on this status.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Simplified Operation<\/strong><\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Request for Consent<\/strong><br>Before collecting <em>the slightest data<\/em>, you must ask the user whether he accepts (or refuses) that you use his information for advertising and\/or analytical purposes (via a cookie banner, for example).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Communication to Google <\/strong><br>Consent Mode v2 allows your site to <em>communicate<\/em> this choice of consent to Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adaptation of Tags<\/strong><br>Google tags (Google Ads, GA4, etc.) <em>adapt<\/em> to the consent status:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent granted:<\/strong> The tags are working normally.<\/li>\n\n\n\n<li><strong>Consent refused:<\/strong> The tags <em>limit<\/em> data collection. They send signals <em>anonymous<\/em> (\u201ccookieless pings\u201d) to Google, which allow a <em>modeling<\/em> conversions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2025\/02\/consnet-mode-v2-code-statut-1024x315.jpg\" alt=\"\" class=\"wp-image-21659\" title=\"\"><figcaption><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Implementing Consent Mode v2<\/strong><\/em><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use a Google-certified Consent Management Platform (CMP).<\/li>\n\n\n\n<li>Integrate your CMP with Google Tag Manager (GTM). We use <a href=\"https:\/\/complianz.io\/\" rel=\"noopener\">Compliance <\/a>in most of our sites.<\/li>\n\n\n\n<li>Check the configuration and make sure Google GTM and GA4 tags are working properly.<\/li>\n\n\n\n<li>Update the privacy policy.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/geekworkers.ch\/en\/\" data-type=\"link\" data-id=\"https:\/\/geekworkers.ch\/\">Geekworkers <\/a>is an expert in implementing Consent Mode v2. Contact us for personalized assistance.<\/em> <a href=\"https:\/\/geekworkers.ch\/en\/blog\/enable-google-consent-mode-v2-on-a-wordpress-site-with-consentmagic\/\" data-type=\"link\" data-id=\"https:\/\/geekworkers.ch\/blog\/activer-google-consent-mode-v2-sur-un-site-wordpress-avec-consentmagic\/\">See article Consent Mode v2<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concrete action plan for Google Ads Agencies<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>In-depth Audit:<\/strong> Analyze your clients&#039; existing campaigns.<\/li>\n\n\n\n<li><strong>Continuing Education:<\/strong> Master AI tools, GA4 and Consent Mode v2.<\/li>\n\n\n\n<li><strong>First-Party Strategy:<\/strong> Develop a data collection plan for each client.<\/li>\n\n\n\n<li><strong>Conversion data integrations:<\/strong> Connect your customer database or CRM to Google Ads.<\/li>\n\n\n\n<li><strong>Implementation of Consent Mode v2:<\/strong> This is a top priority.<\/li>\n\n\n\n<li><strong>Targeting by Intent:<\/strong> Refine your targeting.<\/li>\n\n\n\n<li><strong>Testing and Optimization:<\/strong> Test different approaches and continuously adjust.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adaptation is key to success on Google Ads. By mastering AI, ethically leveraging first-party data, respecting user consent by implementing Consent Mode V2, and targeting intent, you can help your clients achieve their goals. Geekworkers, with its expertise in digital marketing and web development, is the ideal partner to support you through this transition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you want to optimize your Google Ads campaigns and those of your clients? <br>Contact Geekworkers today for a free consultation and personalized quote!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Le paysage de la publicit\u00e9 en ligne est en constante \u00e9volution, et Google Ads ne fait pas exception. Les agences web et marketing doivent s&rsquo;adapter aux nouvelles r\u00e8gles du jeu pour garantir la performance des campagnes de leurs clients. Entre la disparition progressive des cookies tiers, la mont\u00e9e en puissance de l&rsquo;intelligence artificielle (IA) et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,154,48],"tags":[155,135,42,136,44],"class_list":["post-21652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-ads","category-google-ads","tag-consentement","tag-google-ads","tag-ia","tag-performance","tag-sea"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/21652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/comments?post=21652"}],"version-history":[{"count":1,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/21652\/revisions"}],"predecessor-version":[{"id":27366,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/21652\/revisions\/27366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/22691"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=21652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/categories?post=21652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/tags?post=21652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}