{"id":22677,"date":"2024-07-23T19:59:02","date_gmt":"2024-07-23T17:59:02","guid":{"rendered":"https:\/\/geekworkers.ch\/?p=20786"},"modified":"2025-12-20T12:57:09","modified_gmt":"2025-12-20T11:57:09","slug":"google-ads-top-10-beginner-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/geekworkers.ch\/en\/blog\/google-ads-top-10-des-erreurs-de-debutants-a-eviter\/","title":{"rendered":"[Google Ads] TOP 10 des erreurs de d\u00e9butants \u00e0 \u00e9viter"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Starting a Google Ads campaign can be a daunting task, especially for beginners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#039;s a roundup of common mistakes beginners make and how to avoid them to ensure the success of your campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Incorrect conversion tracking<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Using multiple tags to track purchases, resulting in duplicate conversions.\u00a0<\/li>\n\n\n\n<li><strong>Solution<\/strong> : Make sure you have only one main tag \u201cPURCHASE\u201d for conversion tracking to avoid duplicates. For other goal types, you can also include micro conversions. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeiGXUK5lj7RAfPIDQzm8yoNlJGvi7ei3jGib8hzD8EocahFkLQkGaRg4GAbftWr9-OPpy4pDKj8pobf3MFWR8cr1XnnTU7hgcZpNj-peMC4gWJoF6mYbl8ZBq6JZuEOgs3Am-5VXEBbKBfPeEXVGG1SyQl?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Using Google Analytics 4 as an intermediate source<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Using Google Analytics 4 as an intermediary for conversion tracking may limit the data available and reduce the accuracy of attribution.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXezHbbwkxyBqokQJ6FtOTgkdx4sb3PspxXbM4HaU9hXVpHpWpPbUe-1YzKE5Au9cjX2MewA3NNqBSi50SdWRCBPwjYLezfW9p_egN2eE9NqmVLHpRGlDzSVMqbM1CR7gK55bBd2Sgyj0Vr_Wd1gqvB7bJh2?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solution<\/strong> : Use direct markup on the website for more precise tracking.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeEBXbwzaJgT-a5AR8UOstgYcZc0GikRmQj3jwgPbTbzt0I79lOZhZPviXZ3bgFowZpDbDRsv-9HfxdlOarEnzP_L6yyJCzJzm16LUVIs1n2-B534jo79QzhcV37JhshGDnDTuKQ0vagZw-eUbo_GnFPQY?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Irrelevant auto-recommendations enabled<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Letting Google automatically apply changes may not always align Google&#039;s interests with yours.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcCkMUiVo9uEUcNCqBmaCbWgtvWK8dhvX7dJsNcY_xzGIROL4HZEEXaHpZEe_oYuX7HHs8_ypnFsDoB-e_uBw2WCPwksQgJq_xR6O4tlxrffsFDBq_UKxLz6vys3ySY2QRdRl-OZ3kQIGoxh0Jfr6vvfNnS?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solution<\/strong> : Be careful with automatic recommendations and apply changes manually after analysis.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Investing in branded keywords in acquisition campaigns<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Using branded keywords in customer acquisition campaigns can skew results.\u00a0<\/li>\n\n\n\n<li><strong>Solution<\/strong> : Segment campaigns to avoid including branded keywords in acquisition campaigns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Incorrect geotargeting<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Incorrect setting of geographic presence, using \u201cpresence or interest\u201d instead of \u201cpresence only\u201d.\u00a0<\/li>\n\n\n\n<li><strong>Solution<\/strong> : Make sure campaigns are set to \u201cpresence only\u201d for precise geographic targeting.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcbekWdS4wRdA2Khaapbh9ujx5uVjjY3mNE-mYe2mIbeOSw4OiapCRA2mv_KiLAzA_jc7oGe1Zd5-1PJwwFTbVhuYRSqeIgmqS73X7h-NPb4UU7tnXik0gdIcW7FpwR0pZFVQ1MroSjvz94Zd4184GmymvG?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Inappropriate use of keyword match types<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Excessive use of broad matches can dilute the budget on irrelevant keywords.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXet1bev87SAakPWG89JGwgDNHIJ_mbG_Dx2wP5OozMIuf2LsokjRlMacM30pBcplwHEm4l0zDlEyLq1WcCtc0gD0hn_t4XJW4g4geWD_6aDVDmMLBnIg8Xjjc-JLBKli7qn1k_TVx7iJiT6NH6nsh2xPFeB?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solution<\/strong> : Prefer to use exact or phrase matches for more precise targeting.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Poor budget management and campaign segmentation<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Budget too diluted across too many campaigns, leading to insufficient data collection to optimize automatic strategies.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcD1vsOHAJcWrw39As6gpKAN5do4qhgImhHhLS3zgaj1fFbu2LnNGRe0rjT_GkPsyO5DeHSNgmmCQF1UAUXsdijyHs-NeQDARzydAZ-YC5BbnPgGfxgLN_li9ouEakW1Ia7org6d5ycueOaQYmjHNgRW8P7?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solution<\/strong> : Restructure campaigns to focus budget on fewer campaigns with sufficient data for optimization.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Incorrect use of value rules<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Not using value rules to adjust conversions based on purchase recurrence.\u00a0<\/li>\n\n\n\n<li><strong>Solution<\/strong> : Use value rules to devalue repetitive conversions and optimize campaigns for new acquisitions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdZbtJnQPHaZ3T_uVXf4Oe70R3XHT8iClHCgPfEeipx4Em37_Na5Wkc3wl_EkQA0o0Qh1h1ifD8PiSQEOSQrx3irutVZuS3evaYunrgvZWxReyt5kAlPE_ipBBf__REeOhAUNBtu9YCkIjhtAjvXQKyMNtt?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Unused or incorrectly imported customer list<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Absence of customer lists or customer lists not updated.\u00a0<\/li>\n\n\n\n<li><strong>Solution<\/strong> : Import and regularly update customer lists to improve targeting and remarketing campaigns.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfanvy-TIIPELXlc4FGOPmYwXfZOiQFZ0839QausI87eXEPyxbMg_r782KCjSwEI_GOD-mPL9Vi3VP9Mt7642dwZ9XzdROZ3IdP1kRMenQJKwsekp0wRAuRw2-HW7rUf8vc_j1tmuJMBlDkxVIhnnP6PqF_?key=rv3jjedKNzWdSAKlKRWDIQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Misuse of campaign types<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Issue<\/strong> : Use of campaign types not adapted to the objectives (e.g.: use of standard shopping instead of Max Performance for one-off purchases).\u00a0<\/li>\n\n\n\n<li><strong>Solution<\/strong> : Adapt campaign types to specific objectives, for example using Performance Max for more advanced strategies and dynamic remarketing features.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avoiding these common mistakes can significantly improve the performance of your Google Ads campaigns. By following these tips, you can maximize your ROI and achieve your marketing goals more effectively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember to review your campaigns regularly and continue learning to stay up to date with Google Ads best practices.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lancer une campagne Google Ads peut \u00eatre une t\u00e2che ardue, surtout pour les d\u00e9butants.&nbsp; Voici une synth\u00e8se des erreurs courantes que les d\u00e9butants font et comment les \u00e9viter pour garantir le succ\u00e8s de vos campagnes. 1. Suivi des conversions incorrect 2. Utilisation de Google Analytics 4 comme source interm\u00e9diaire 3. Recommandations automatiques non pertinentes activ\u00e9es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,130],"tags":[168,169,170,135,44],"class_list":["post-22677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-marketing-digital","tag-audit","tag-budget","tag-conseils","tag-google-ads","tag-sea"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/22677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/comments?post=22677"}],"version-history":[{"count":0,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/22677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/20787"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=22677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/categories?post=22677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/tags?post=22677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}