{"id":3502,"date":"2021-11-08T13:46:37","date_gmt":"2021-11-08T12:46:37","guid":{"rendered":"https:\/\/geekworkers.ch\/?p=3502"},"modified":"2025-12-20T12:57:32","modified_gmt":"2025-12-20T11:57:32","slug":"rebranding-how-to-successfully-implement-your-new-brand-image","status":"publish","type":"post","link":"https:\/\/geekworkers.ch\/en\/blog\/rebranding-comment-reussir-a-mettre-en-place-votre-nouvelle-image-de-marque\/","title":{"rendered":"Rebranding: The Complete Guide to Transforming Your Brand Image in French-Speaking Switzerland"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3502\" class=\"elementor elementor-3502\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7350009 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7350009\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;50a0a30&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-035fa9a\" data-id=\"035fa9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b70c88b elementor-widget elementor-widget-text-editor\" data-id=\"b70c88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le moment est venu de rafra\u00eechir votre image de marque\u00a0? La plupart des grandes entreprises sont d\u00e9j\u00e0 pass\u00e9es par cette \u00e9tape importante, lors d\u2019un changement d\u2019organisation, un changement de cible ou tout simplement pour moderniser sa marque dont le design est devenu obsol\u00e8te. D\u2019un regard ext\u00e9rieur, le rebranding peut \u00eatre assez simpliste, pourtant, la mise en place de ce processus est assez complexe et demande une strat\u00e9gie. Notre agence vous accompagne dans cette d\u00e9marche. Suivez les conseils de nos experts.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea62f2c elementor-widget elementor-widget-heading\" data-id=\"ea62f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bien d\u00e9finir ses objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-132f211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"132f211\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;9b3d795&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e50707\" data-id=\"7e50707\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc349f elementor-widget elementor-widget-text-editor\" data-id=\"5fc349f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019image de votre entreprise repose sur sa strat\u00e9gie de rebranding. C\u2019est pourquoi, d\u00e8s le d\u00e9part, il faudra d\u00e9finir des objectifs clairs et pr\u00e9cis \u00e0 votre projet de rebranding. Pour une analyse du contexte, on part de l\u2019analyse de votre positionnement actuel ainsi que des contraintes et des opportunit\u00e9s qui s\u2019offrent \u00e0 votre entreprise. Pour cela, une connaissance approfondie de votre march\u00e9 est n\u00e9cessaire. Notre agence peut vous aider dans cette \u00e9tude. Ensuite, c\u2019est \u00e0 partir de ces analyses qu\u2019on commence la <\/span><strong><a href=\"https:\/\/geekworkers.ch\/graphisme-design-videos\/\">cr\u00e9ation de logo<\/a><\/strong><span style=\"font-weight: 400;\">, le symbole de votre nouvelle image de marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa83c78\" data-id=\"aa83c78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bff9b53 elementor-widget elementor-widget-image\" data-id=\"bff9b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"626\" height=\"469\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/objectifs.jpg\" class=\"attachment-large size-large wp-image-3519\" alt=\"Rebranding: bien d\u00e9finir les objectifs\" srcset=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/objectifs.jpg 626w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/objectifs-300x225.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2a9dc elementor-widget elementor-widget-heading\" data-id=\"3f2a9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une d\u00e9marche participative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a81dc09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a81dc09\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;9cd620a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2aaa9b8\" data-id=\"2aaa9b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e55bad elementor-widget elementor-widget-text-editor\" data-id=\"7e55bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le rebranding, pour qu\u2019il soit r\u00e9ussi, doit se baser sur une d\u00e9marche participative. N\u2019h\u00e9sitez pas \u00e0 impliquer vos employ\u00e9s, qui sont les premiers concern\u00e9s par l\u2019image de votre entreprise. Il est n\u00e9cessaire qu\u2019ils adh\u00e8rent \u00e0 cette d\u00e9marche. Partagez-leur ainsi votre vision et vos ambitions pour qu\u2019ils se sentent impliqu\u00e9s. Le rebranding est une occasion pour unir les employ\u00e9s pour une m\u00eame cause et ainsi renforcer leur sentiment d\u2019appartenance. De m\u00eame pour vos collaborateurs externes et vos fournisseurs, impliquez-les en leur pr\u00e9sentant vos intentions et \u00e9coutez leur retour. Cette mani\u00e8re de faire renforce la transparence dans votre relation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-708dd06\" data-id=\"708dd06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d03e9b1 elementor-widget elementor-widget-image\" data-id=\"d03e9b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"668\" height=\"600\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/demarche.jpg\" class=\"attachment-large size-large wp-image-3526\" alt=\"Les d\u00e9marches \u00e0 suivre pour faire connaitre sa marque\" srcset=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/demarche.jpg 668w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/demarche-300x269.jpg 300w\" sizes=\"(max-width: 668px) 100vw, 668px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1b5a elementor-widget elementor-widget-heading\" data-id=\"17b1b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finir sa nouvelle image de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-206e7b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"206e7b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5a6f13c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8422822\" data-id=\"8422822\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1a07e8 elementor-widget elementor-widget-text-editor\" data-id=\"e1a07e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Votre nouvelle image doit refl\u00e9ter votre vision. Pour cela, n\u2019h\u00e9sitez pas \u00e0 faire appel \u00e0 un professionnel, rien ne doit \u00eatre laiss\u00e9 au hasard. Il saura vous conseiller sur le choix d\u2019un logo et d\u2019une charte graphique conformes aux tendances actuelles en mati\u00e8re de graphisme sans pour autant n\u00e9gliger la permanence et la durabilit\u00e9. Notre agence cr\u00e9e une nouvelle image retranscrivant vos valeurs tout en \u00e9tant moderne et captivant pour votre marque. Nous nous occupons \u00e9galement de tous les supports visuels pour assurer que votre strat\u00e9gie de rebranding soit coh\u00e9rente.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d821417\" data-id=\"d821417\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a40902 elementor-widget elementor-widget-image\" data-id=\"2a40902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/nouvelle-image.jpg\" class=\"attachment-large size-large wp-image-3531\" alt=\"Rebranding; d\u00e9finition d&amp;apos;une nouvelle image de marque\" srcset=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/nouvelle-image.jpg 900w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/nouvelle-image-300x200.jpg 300w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/nouvelle-image-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9636ca elementor-widget elementor-widget-heading\" data-id=\"f9636ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faire conna\u00eetre sa nouvelle marque au public<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a0d9819 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0d9819\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5a6f13c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-140f0a9\" data-id=\"140f0a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd16661 elementor-widget elementor-widget-text-editor\" data-id=\"bd16661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour cela, il vous faudra pr\u00e9parer une campagne de communication pour le lancement de votre nouvelle marque. Un rebranding r\u00e9ussi se concr\u00e9tise par l\u2019adh\u00e9sion des clients \u00e0 votre nouvelle image de marque. Cette adh\u00e9sion se pr\u00e9pare \u00e0 l\u2019aide de communication sur diff\u00e9rents canaux, et particuli\u00e8rement sur les r\u00e9seaux sociaux. A l\u2019heure actuelle, il est tr\u00e8s facile d\u2019obtenir les retours des clients en utilisant la technologie. Avant l\u2019\u00e9v\u00e9nement de lancement, vous pouvez par exemple laisser des indices de vos intentions sur les r\u00e9seaux sociaux et adapter votre strat\u00e9gie selon les retours que vous recevrez. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9e4020\" data-id=\"a9e4020\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a44331 elementor-widget elementor-widget-image\" data-id=\"9a44331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"600\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/Faire-connaitre.jpg\" class=\"attachment-large size-large wp-image-3550\" alt=\"Rebranding, faire connaitre sa nouvelle marque au public\" srcset=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/Faire-connaitre.jpg 601w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/Faire-connaitre-300x300.jpg 300w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/Faire-connaitre-150x150.jpg 150w\" sizes=\"(max-width: 601px) 100vw, 601px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a859c8d elementor-widget elementor-widget-heading\" data-id=\"a859c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les avantages de travailler avec une agence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb3e2a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb3e2a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5a6f13c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f50b41c\" data-id=\"f50b41c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65fc5f elementor-widget elementor-widget-text-editor\" data-id=\"b65fc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous l\u2019aurez compris, mener \u00e0 bien une campagne de rebranding demande une analyse non n\u00e9gligeable du contexte actuel ainsi qu\u2019une ma\u00eetrise technique des diff\u00e9rents supports de communication. Rappelons que votre entreprise poss\u00e8de d\u00e9j\u00e0 une image de marque qu\u2019il faudra modifier avec le rebranding, vous ne partez pas de z\u00e9ro. Travailler avec une agence vous facilitera la t\u00e2che puisqu\u2019un tel travail demande plusieurs comp\u00e9tences. Avec une agence, vous aurez un interlocuteur unique pour concr\u00e9tiser votre projet. Geekworkers dispose d\u2019une \u00e9quipe pluridisciplinaire pour accompagner votre entreprise dans la modernisation de votre marque\u00a0: graphiste, community manager, copywriter. Notre \u00e9quipe met tout en \u0153uvre pour faciliter l\u2019adh\u00e9sion du public \u00e0 votre nouvelle image de marque. Besoin d\u2019aide\u00a0? <\/span><a href=\"https:\/\/geekworkers.ch\/contact\/\"><span style=\"font-weight: 400;\"><strong>N\u2019h\u00e9sitez pas \u00e0 nous contacter<\/strong>\u00a0<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-716a506\" data-id=\"716a506\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a56d84c elementor-widget elementor-widget-image\" data-id=\"a56d84c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/agence.jpg\" class=\"attachment-large size-large wp-image-3554\" alt=\"Les avantages de travailler avec une agence pour faire connaitre une nouvelle marque\" srcset=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/agence.jpg 900w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/agence-300x200.jpg 300w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2021\/11\/agence-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> Now is the time to refresh your brand image? Successful rebranding requires the implementation of an appropriate strategy. Follow the advice of our experts in 5 points. <\/p>","protected":false},"author":1,"featured_media":3513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,182],"tags":[252,72,46,24],"class_list":["post-3502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-design","tag-image-de-marque","tag-rebranding","tag-strategie","tag-suisse"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/3502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/comments?post=3502"}],"version-history":[{"count":0,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/3502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/3513"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=3502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/categories?post=3502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/tags?post=3502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}