{"id":7370,"date":"2022-06-29T01:43:38","date_gmt":"2022-06-28T23:43:38","guid":{"rendered":"https:\/\/geekworkers.ch\/?p=7370"},"modified":"2025-12-20T12:57:32","modified_gmt":"2025-12-20T11:57:32","slug":"10-steps-to-optimize-your-sites-seo","status":"publish","type":"post","link":"https:\/\/geekworkers.ch\/en\/blog\/10-etapes-pour-optimiser-le-seo-de-votre-site\/","title":{"rendered":"SEO: 10 steps to optimize the natural referencing of your website"},"content":{"rendered":"
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Did you know that over 60% of organic website traffic comes from organic search? To succeed in building a strategy based on content, it is therefore essential to master your referencing on search engines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This tutorial will show you 10 good practices for getting started in SEO by presenting the areas of optimization to boost your visibility on search engines and thus increase the number of visitors to your site.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is natural referencing or SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Optimization for search engines, more generally called SEO (Search Engine Optimization) brings together all the techniques and good practices that aim to improve the positioning of a page, a site or a web application in the search engine results (Google, Bing, etc.).<\/span><\/p>

Search engines like Google index web pages much like a website page directory.\u00a0<\/span><\/p>

Once you have created a website, search engine crawlers crawl your website to understand the information it contains and index it accordingly, so that it appears in search results according to the query you enter. Search engine crawlers crawl websites and can make sense of information based on things like text, structure, and non-textual content. These elements help crawlers index your website and rank it in their library based on different factors, such as relevance and authority.\u00a0<\/span><\/p>

This is where search engine optimization comes in!\u00a0<\/b><\/p>

SEO refers to the process of improving your site for search engines. It's about optimizing websites so that search engines understand the value and relevance of your pages by ranking them in search results.<\/span><\/p>

There is one VERY IMPORTANT thing to understand about SEO!<\/b><\/p>

The pages of your website are indexed individually on search engines and not as a whole. This means that your SEO work must be done page by page with the expertise of an expert in the field.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why is SEO crucial?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The previous section already gives us an idea of the importance of SEO. To better understand, think about your own search habits.\u00a0<\/span><\/p>

Let's say you go to Google because you want to find information on a specific topic, for example, "how to create a website". You type it just like that or maybe you just type \u201ccreate your website\u201d. Immediately you get a list of results.\u00a0<\/span><\/p>

Which one do you click?\u00a0<\/b><\/p>

Have you ever gone beyond the second or third page of results?\u00a0<\/b><\/p>

Probably not and if so, not that often.\u00a0<\/span><\/p>

This example shows why SEO is important. Having your pages optimized for search engines helps your overall search ranking.\u00a0<\/span><\/p>

Your goal is to be on the first page<\/span> (even better: in the first advertisements) of the research that your customers carry out in order to increase traffic on your site.<\/span><\/p>

The Web agency Geekworkers succeeded in less than 6 months to propel the site Recycling-Market.ch<\/a> in the first positions on Google thanks to SEO. The site therefore appears in the first five positions on keywords such as \u201cSwiss online flea market\u201d,<\/em>\u00a0\u201csecond hand furniture\u201d <\/em>or "Swiss second-hand sales site"<\/em> and many other words related to the second-hand market. <\/span><\/p>

\"Recyclage<\/p>

This guarantees an increase in traffic, sales and therefore the turnover of the company every day!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to start the SEO optimization of your website?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Here are 10 SEO tips for beginners that you can use to improve your website right now.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Do Keyword Research and Use Relevant Terms<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Keywords play a major role in SEO. A keyword indicates the main subject of your article and is what allows people to find your article on the web by making a request on the subject that interests them.\u00a0<\/span><\/p>

A keyword is a word or set of words that people type when they search for something.\u00a0<\/i><\/b><\/p>

This is why you need to make sure that your keyword matches the search intent of your target audience. It can be a <\/span>short keyword<\/b> as \u201clausanne web agency\u201d or from a keyword to <\/span>long tail<\/b> like "which web agency to choose in Lausanne?" ".\u00a0<\/span><\/p>