{"id":8918,"date":"2022-07-14T11:32:46","date_gmt":"2022-07-14T09:32:46","guid":{"rendered":"https:\/\/geekworkers.ch\/?p=8918"},"modified":"2025-12-20T12:57:32","modified_gmt":"2025-12-20T11:57:32","slug":"marketing-sea-3","status":"publish","type":"post","link":"https:\/\/geekworkers.ch\/en\/blog\/10-pratiques-ux-design\/","title":{"rendered":"10 practices for a perfect UX Design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8918\" class=\"elementor elementor-8918\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82c8cff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82c8cff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b81fd98\" data-id=\"b81fd98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ba6ed elementor-widget elementor-widget-text-editor\" data-id=\"26ba6ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to the blog <\/span><a href=\"https:\/\/blog.limpide.fr\/tendances\/11-chiffres-etonnants-sur-lux-design\/\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Clear<\/span><\/a><span style=\"font-weight: 400;\">, it is approximately <strong>64 % users<\/strong> who leave a site after a bad experience! Expert in UX Design or not, we are all sensitive to the user experience of the sites we visit. When the user journey is bad, the experience is even more unpleasant and we quickly abandon our research.<\/span><\/p><p><span style=\"font-weight: 400;\">Difficulty navigating or random button placement, UX Design represents the experience we have of the products or services we interact with. A poor user experience can have serious consequences on brand awareness. This is why, in addition to a high-performance website, it is imperative to offer a UX Design that meets the expectations of Internet users, is intuitive, aesthetic and allows for ease of navigation in order to ensure conversion.<\/span><\/p><p><span style=\"font-weight: 400;\">Are you a UX Designer or are you interested in this subject? You absolutely must know the best practices in terms of UX Design to avoid simple mistakes and ensure the good image of your brand.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e2340 elementor-widget elementor-widget-heading\" data-id=\"55e2340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of UX Design principles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d239e8 elementor-widget elementor-widget-text-editor\" data-id=\"3d239e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By reflex, we would simply want to follow our instinct and design something the way we feel. But this is what you absolutely must not do! Indeed, design has nothing to do with what you like, but must be thought of only for <strong>the target audience.<\/strong> As a UX Designer, your role is to identify and eliminate the blockages that users may encounter. And these are constantly changing! But the good news is that the research on how to eliminate friction has already been largely determined, so you don\u2019t need to reinvent the wheel.<\/span><\/p><p><span style=\"font-weight: 400;\">By practicing UX Design for your website or application, you will quickly notice these advantages:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Higher traffic:<\/strong> a well-worked UX Design first allows you to differentiate yourself from the competition and better ranking in search results.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>A significant conversion rate<\/strong> thanks to simplified purchasing journeys: if you want to increase your turnover, you obviously need to offer an optimal user experience. Without this, you will see your abandonment rate increase significantly.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Guaranteed customer satisfaction:<\/strong> if your website or application allows Internet users to have access to everything they need, they will come back regularly and you will ensure the notoriety of your brand.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In this way, you fully meet user demand and build a loyal customer base for your business.\u00a0<\/span><span style=\"font-weight: 400;\">To help you, we give you 10 best practices for high-performance UX Design!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f06de4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f06de4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5358400\" data-id=\"5358400\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dff29e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dff29e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8e8815\" data-id=\"a8e8815\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ca576c elementor-widget elementor-widget-heading\" data-id=\"3ca576c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Design: the 10 best practices to never forget\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96eafcc elementor-widget elementor-widget-heading\" data-id=\"96eafcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Put yourself in the users\u2019 shoes <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807d24d elementor-widget elementor-widget-text-editor\" data-id=\"807d24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This principle is obvious, but it is at the heart of your UX design: to create a website or application offering an optimal user experience, you absolutely must put yourself in the head of your target audience throughout the design. Internet users are at the heart of your <strong>design strategy.<\/strong> Why do they need this product or service, how do they consume, the way they interact on the web, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">Then create <strong>personas<\/strong> to establish the characteristics of your ideal Internet user and imagine the experience they would like to have on your website or mobile application. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2d2a4 elementor-widget elementor-widget-image\" data-id=\"6a2d2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"572\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/53571-scaled-1-1024x732.jpg.webp\" class=\"attachment-large size-large wp-image-8920\" alt=\"UX Design - Personas\" srcset=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/53571-scaled-1-1024x732.jpg.webp 1024w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/53571-scaled-1-300x215.jpg.webp 300w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/53571-scaled-1-768x549.jpg.webp 768w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/53571-scaled-1-1536x1099.jpg.webp 1536w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/53571-scaled-1-2048x1465.jpg.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247aefd elementor-widget elementor-widget-heading\" data-id=\"247aefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Make it accessible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b446288 elementor-widget elementor-widget-text-editor\" data-id=\"b446288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A good website or mobile application should be able to be used by everyone. And that includes people with visual or hearing disabilities. Good UX design should allow a site to be used by everyone. Did you know that 8 % of the male population are color blind? You absolutely must make sure that everyone can easily get to grips with your platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By respecting these specificities, you increase the number of people who can interact with your website. It\u2019s simply about showing empathy towards your audience. There are many tools available to assess the level of accessibility such as <\/span><a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\/\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Lighthouse<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/axe-devtools-web-accessib\/lhdoppojpmngadmnindnejefpokejbdd\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Axis<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/accessibility-developer-t\/fpkknkljclfencbdbgkenhalefipecmb?hl=en\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Accessibility Developer Tools<\/span><\/a><span style=\"font-weight: 400;\">. You will then have a list of recommendations to help you improve the accessibility of your site.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552ad57 elementor-widget elementor-widget-heading\" data-id=\"552ad57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Make a sitemap<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fa404 elementor-widget elementor-widget-text-editor\" data-id=\"21fa404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A site map is essential to prioritize the important information you want to convey. This way, your users should know where to go to find the right information and products. This way, they will not experience poor navigation on your site which could cause you to lose notoriety.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With a sitemap, you will be able to clearly understand where a new page should be placed. A sitemap is therefore an essential tool of good UX design.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0173911 elementor-widget elementor-widget-heading\" data-id=\"0173911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Remember consistency!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8085a9a elementor-widget elementor-widget-text-editor\" data-id=\"8085a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.62; margin-top: 15pt; margin-bottom: 15pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(40, 44, 51); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your pages must be consistent with each other. Use the same type of image and typography. Also choose a harmonious color palette. The best thing, if you already have one, is to use all the elements of your <\/span><a href=\"https:\/\/geekworkers.ch\/en\/graphics-design-videos\/logo-creation\/\" style=\"text-decoration: none;\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(17, 85, 204); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">graphical charter<\/span><\/a><span style=\"font-size: 11pt; font-family: Arial; color: rgb(40, 44, 51); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. The goal is first of all to highlight your brand image, but also not to pollute your website with elements that have nothing to do with each other and to make reading unpleasant for your audience! The risk would be to lose the attention of your Internet users and therefore see your conversion rate drop.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4947e3a elementor-widget elementor-widget-heading\" data-id=\"4947e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">5. Offer clear navigation tools \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efdf224 elementor-widget elementor-widget-text-editor\" data-id=\"efdf224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clear and consistent navigation from page to page can make a huge difference in how people experience your website. This includes a navigation bar that stays in the same place from page to page, at the top of the screen, organized drop-down menus that lead to landing pages, and login buttons.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Likewise, at the bottom of your page, your users expect to find company information, contact details, and links to supporting pages or even an FAQ!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb236f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb236f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4890674\" data-id=\"4890674\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72f6f8b elementor-widget elementor-widget-heading\" data-id=\"72f6f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Test, test and re-test<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f31f3f elementor-widget elementor-widget-text-editor\" data-id=\"0f31f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.62; margin-top: 15pt; margin-bottom: 15pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #282c33; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Usability testing is easier than ever. Before you launch your site, test it to avoid any bugs in real life. Then, use the data to constantly improve your site design. Think A\/B testing and heat mapping, as well as live user feedback as they interact with your site or product. Then, adjust based on the results and test again.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.62; margin-top: 15pt; margin-bottom: 15pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #282c33; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your design is a living work of art that will constantly evolve and improve, so don\u2019t risk letting it stagnate for too long. Remember the main mission of UX Design: to meet the expectations of the target audience!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a9677 elementor-widget elementor-widget-heading\" data-id=\"59a9677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Keep a copy of your work <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c001dd5 elementor-widget elementor-widget-text-editor\" data-id=\"c001dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your users don\u2019t want to have to guess what message you want to convey. If you label a button \u201cBuy Now,\u201d your user will expect to be taken to a product page where they can buy. On the other hand, if a button says \u201cSign Up Now,\u201d your user is probably wondering: Why should they sign up? Is this for a newsletter? When you\u2019re writing for users, your copy should be concise, clear, accessible, and engaging.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When we say \u201caccessible,\u201d we mean that your text should be at a simple reading level without giving technical details that would distract the reader. An error message, for example, should not explain in detail why a page is not loading. It should say, \u201cThe page cannot be loaded.\u201d\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351d9df elementor-widget elementor-widget-image\" data-id=\"351d9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"802\" src=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/internet-g526d09342_1280-1022x1024.png.webp\" class=\"attachment-large size-large wp-image-8921\" alt=\"UX Design: keep a copy of your work\" srcset=\"https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/internet-g526d09342_1280-1022x1024.png.webp 1022w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/internet-g526d09342_1280-300x300.png.webp 300w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/internet-g526d09342_1280-150x150.png.webp 150w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/internet-g526d09342_1280-768x769.png.webp 768w, https:\/\/geekworkers.ch\/wp-content\/uploads\/2022\/07\/internet-g526d09342_1280.png.webp 1278w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b702c97 elementor-widget elementor-widget-heading\" data-id=\"b702c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Create effective content  \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f2e5a elementor-widget elementor-widget-text-editor\" data-id=\"28f2e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The hierarchy of text on a page plays an important role in your user&#039;s understanding. Use H1s relevantly and only for the most critical messages. Use H2s to divide the text into sections, then H3s for subsections. It is then a question of respecting the technical rules of the <\/span><a href=\"https:\/\/geekworkers.ch\/en\/social-media-marketing\/natural-seo-referencing\/\"><span style=\"font-weight: 400;\">web writing<\/span><\/a><span style=\"font-weight: 400;\"> to attract your readers. Your users will skim through text instead of reading it carefully, so breaking up your text will help them understand messages more easily and jump to the sections most relevant to them. Highlight important information so that the message you want to convey is quickly understandable and thus ensure <strong>conversion<\/strong> of your visitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Design trends come and go, but best practices are timeless. When you put the user at the forefront of your design, you create a product that people want to use and, more importantly, that delivers what they need. Your user base will be more loyal, and you\u2019ll see your brand awareness grow quickly. Plus, basic best practices are best practices. If you\u2019re seeing a decline in user satisfaction, you can go back to these best practices and make sure you\u2019ve mastered the basics before diving into more advanced techniques.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cc7d0 elementor-widget elementor-widget-heading\" data-id=\"d9cc7d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Design for context \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b6c78 elementor-widget elementor-widget-text-editor\" data-id=\"71b6c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Examine your site statistics to determine how your users use your product. If most of your users use a mobile device, you&#039;ll need to prioritize responsive design. If most of your users use an Android phone, you may need to integrate <\/span><a href=\"https:\/\/pay.google.com\/intl\/fr_fr\/about\/\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Pay.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b4b42 elementor-widget elementor-widget-heading\" data-id=\"e2b4b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Keep it simple \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdaaa19 elementor-widget elementor-widget-text-editor\" data-id=\"bdaaa19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Humans love white space. It helps the brain process information better and reduces cognitive load. While it may be tempting to create complex designs with fancy animations, it is ultimately better to keep a simple design, easy to understand and also fast to load. As we have already explained: do not pollute your website with unnecessary visual elements that are not consistent with each other! The text must be effective and the images clear.<\/span><\/p><p><span style=\"font-weight: 400;\">At the early stages of design, start by creating mock-ups that will allow you to refine the UX design as you go.\u00a0<\/span><\/p><h2>UX Design: an essential element of your digital strategy\u00a0<\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You will then have understood, UX design will allow you to offer a high-performance interface adapted to the behavior of your target Internet users! However, something is still missing. What about UI Design? Although different from UX, the two practices are completely inseparable! UI Design (user interface) focuses solely on the technical aspect of a web interface. That is to say on the integration of ergonomic elements which allow fluid navigation and easy handling of a web interface. It&#039;s simply a matter of making the graphical environment of software pleasant to use.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">At Geekworkers, we work with web design experts who master all the specificities of <\/span><a href=\"https:\/\/geekworkers.ch\/en\/graphics-design-videos\/web-design-prototyping\/\"><span style=\"font-weight: 400;\">UX Design<\/span><\/a><span style=\"font-weight: 400;\"> to create intuitive websites or applications. We obviously go through all these essential practices, adapting them to your request!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Expert in UX Design or not, we are all sensitive to the user experience of the sites we visit. When the user journey is bad, the experience is all the more unpleasant and we quickly abandon our research.<\/p>","protected":false},"author":1,"featured_media":8947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,230],"tags":[166,77,249,231],"class_list":["post-8918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-ux","tag-conversion","tag-design","tag-experience-utilisateur","tag-ux"],"_links":{"self":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/8918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/comments?post=8918"}],"version-history":[{"count":0,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/posts\/8918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media\/8947"}],"wp:attachment":[{"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/media?parent=8918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/categories?post=8918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geekworkers.ch\/en\/wp-json\/wp\/v2\/tags?post=8918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}