Ask for a quote
Home
/
/
Pana Beauty

Pana Beauty

Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.

Pana Beauty, a premium salon based in Lausanne, has seen its customer base explode thanks to Geekworkers. Our comprehensive digital strategy transformed their online presence, generating growth of 68% in just a few months. We went from zero customers to 30 bookings a week, proving the impact of our tailor-made solutions.

https://panabeauty.ch/🔗
Contact the agency
Panabeauty, hair salon with curly hair expertise
Goals
Establishing a strong, eco-responsible brand identity
To develop a visual identity that reflects Pana Beauty's expertise in textured hair care, while highlighting its commitment to eco-responsibility. Create a distinctive logo and graphic charter to stand out in the Lausanne market.
Increase visibility and target local customers
Implement a digital marketing strategy (SEO, Google Ads, social networks) to effectively target working women aged 25 to 45 in Lausanne and within a 40 km radius. Attract customers who are concerned about quality and eco-responsibility.
Optimising the customer experience and building customer loyalty
Create an exceptional customer experience by offering personalised services, expert advice and the use of natural products. Develop an engaged community on social networks to build customer loyalty.
Develop an effective sales tunnel and increase bookings
Set up a sales tunnel optimised for conversion, integrating online booking and retargeting. Monitor and analyse results to continually improve performance.
Solutions

Pana Beautya premium hairdressing salon in Lausanne, has undergone a spectacular transformation of its online presence. online presence. Thanks to a customised digital strategy developed by Geekworkers, the salon has seen its clientele increase its customer base by 0 to 30 clients per weekwith monthly growth of 68%. Find out how we have built up a loyal and committed customer base for this prestigious show.

Pana Beauty logo

The initial challenge: turning around a salon with no reputation or clientele

Pana Beauty, which had just been taken over, was facing a major challenge: generating immediate profitability without any brand awareness or existing customer base. customer base. The obstacles were clear:

  • Lack of awareness : A recently revived salon, unknown to the Lausanne public.
  • No customers : An unusable customer file and no online presence.
  • Ambitious profitability targets : The need for rapid results.

Geekworkers has turned these challenges into opportunities by applying a rigorous digital strategy and deploying high-performance tools. tools.

Digital Strategy in Three Key Steps

Our intervention has been structured around three axes to ensure rapid and lasting results.

1. Strong Brand Identity and Optimised Visibility

Objective : Establish a recognisable brand and maximise local visibility.

  • Creation of a distinctive logo and graphic charter reflecting the values of Pana Beauty.
  • Design of a landing page optimised for conversion, with clear calls to action.
  • Optimisation of the Google My Business listing to boost local visibility and e-reputation.

2. Rapid customer acquisition and increased bookings

Objective : Generate bookings in the first few weeks through targeted campaigns.

  • Google Ads campaigns targeting local keywords with high purchase intent.
  • Meta Ads campaigns with transformation videos, testimonials and promotions.
  • Setting up a high-performance sales tunnel with retargeting.

3. Customer loyalty and engagement

Objective : Ensuring long-term profitability by building customer loyalty.

  • Creating a premium customer experience with personalised services and attention to detail.
  • Production of engaging content (tips, behind-the-scenes, transformations) on Instagram.
  • Use of CRM to personalise interactions and offers.
Results
I have a similar project

Rapid, tangible results: Spectacular growth

  • 30 bookings per week in just two months.
  • Monthly growth of 68% of sales.
  • 500 engaged Instagram followers in two months, thanks to a targeted content strategy.
  • Three new employees recruited to meet growing demand.
  • Five email addresses collected per dayThis will increase the customer database for effective loyalty campaigns.
  • Full calendar of appointments three weeks in advance from November 2024, reflecting strong demand.
  • Improved conversion rate by optimising landing pages and the sales tunnel.

Other similar projects

VS Yachts
Creation of a WordPress & Elementor showcase website for luxury yacht charter, elegant design & easy booking.
Spice K
WordPress & Elementor website redesign for DJs, showcasing expertise & facilitating event booking.
Somsana
Creation of a WordPress/WooCommerce e-commerce site for dance items, fluid UX & simplified order management.
See all projects
Let's discuss your needs

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices ↯
Chiara Cuffaro
★★★★★
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
★★★★★
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
★★★★★
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
★★★★★
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
★★★★★
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
★★★★★
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
★★★★★
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
★★★★★
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Let's get started ⭐
4.9/5
300+ satisfied customers in Switzerland
more reviews on google

About us

Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.

Prices

Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.

Services

More infos

Geekworkers Sàrl

Networks

Request an offer
We answer your questions
4.9/5
300+ satisfied customers in Switzerland
Copyright 2025 - Geekworkers.ch
Quote in 30 seconds⭐