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Bulle d'Air

Bulle d'Air

Coaching sportif féminin (Bulle/Fribourg): targeted expertise, qualified leads and a high-performance website

Bulle d'air, the brainchild of Gaëlle Thürler, a sports science graduate with 15 years' experience and a former elite sportswoman, specialises in adapted physical activity for women (pregnancy, post-partum, menopause, endometriosis, etc.) in the Bulle and Fribourg region. To consolidate its position as an expert and develop its customer base, Geekworkers has created the revamp your website with an optimised WordPress landing page and has deployed targeted Google Ads campaigns. The challenge was to create a professional, fast and reassuring digital showcase, promoting its personalised approach and generating qualified leads.

https://bulle-dair.ch/🔗
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Goals
Promoting expertise in women's sports coaching
Redesigning the website to highlight Gaëlle Thürler's advanced qualifications (Master's degree, 15 years' experience) and specialist approach to women's health.
Generate Qualified Contacts in Bulle/Fribourg
Use Google Ads to attract women in the region who are looking for suitable support and convert them with a clear, attractive web page.
Optimising Performance and User Experience (UX)
Ensure a fast website (WP Rocket) that is easy to navigate and effectively presents 100%'s customisable programmes.
Ensuring a Reliable and Compliant Technical Base
Implement essential WordPress tools (Rank Math, WP Armour, Complianz) for SEO, security and legal compliance.
Solutions

1. Enhancing Women's Sports Coaching Expertise

Strategy: UX/UI overhaul and Structured Content on WordPress/Elementor

Geekworkers has designed a new WordPress Landing Page with ElementorGaëlle Thürler has a professional, dynamic design that inspires confidence. Gaëlle Thürler's background as a qualified sportswoman is highlighted, as is her unique specialisation. The different areas of support (pregnancy, post-partum, menopause, endometriosis, stress management) are clearly segmented and explained.

2. Generate Qualified Contacts in Bulle/Fribourg

Strategy: Geo-targeted Google Ads campaigns and effective CTAs

Of the Google Ads campaigns were launched, specifically targeting relevant searches in the Bulle and Fribourg regions. The Landing Page includes clear calls to action ("Contact Gaëlle", "Discover the programmes") and a simple contact form to facilitate the conversion of visitors interested in personalised support (outdoor, online or individual).

3. Optimising Performance and User Experience (UX)

Strategy : Speed optimisation with WP Rocket

For an optimal user experience and greater SEO potential, the site's loading speed has been significantly improved thanks to the installation and advanced configuration of WP-Rocket. This tool effectively manages caching, file minification and other performance optimisation techniques on WordPress.

4. Ensuring a reliable and compliant technical base

Strategy: Integrating essential tools

The technical basis of the site is based on tried and tested tools: Rank Math for on-page SEO optimisation, WP Armour for anti-spam protection of forms, and Compliance for managing consent to cookies, guaranteeing a reliable, secure site that complies with current regulations.

Results
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A dynamic, optimised digital presence for Bulle d'air

Thanks to Geekworkers' web redesign and acquisition strategy, Bulle d'air now has a professional and effective digital platform:

  • Enhanced expert image : The site clearly highlights Gaëlle Thürler's unique skills and experience in women's health.
  • Local Customer Acquisition : Targeted Google Ads campaigns generate qualified contacts in the Bulle and Fribourg region.
  • High-performance website : A fast, fluid browsing experience thanks to optimisation via WP Rocket.
  • Communication Claire : The personalised programmes and caring approach are presented in a structured and engaging way.
  • Solid platform : A secure, SEO-compliant WordPress site for lasting visibility.

This project illustrates our expertise in creating high-performance digital platforms for independent professionals in the health and wellbeing sector, combining bespoke web design, technical optimisation and targeted acquisition strategies.

Health and well-being professionals, boost your visibility and attract the right customers.

Contact Geekworkers for a tailor-made digital strategy

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A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
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Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.

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