Why develop a mobile application for your business?

According to statistics, Switzerland is one of the countries where the use of a smartphone is anchored in habits. In fact, in 2018, 92 % of adults owned a smartphone. This trend has become a norm, so much so that today everything is just a click away. More and more companies are developing a mobile application to follow this evolution and be closer to their customers. In view of these figures, m-commerce has a promising future and it is not surprising that the development of mobile applications is so much on the rise.

Is a mobile application a must?

Several companies have started mobile application development both internally and externally, depending on their specific needs. Internally, this solution generally optimises processes, while externally it facilitates customer follow-up and after-sales service. In short, the main benefits are time savings, centralisation of information and flexibility. For example, all invoicing documents can be centralised on the app, making it easier for all the departments concerned to find their way around. Using a dedicated application, you can also remind your customer of an appointment by push notification, or communicate directly via your app. This proximity, without being intrusive, gives more comfort to the customer and forges a long-term privileged relationship that promotes your discussions. The mobile application therefore relies on the user experience, a criterion that has become essential to retain an increasingly demanding clientele. A successful customer is more likely to buy and come back… with other customers.

And if I already have a responsive site, is the app useful?

The development of mobile applications requires a significant budget. Therefore, it is legitimate to wonder if this investment is really worth it. A simple responsive site can perfectly meet your current needs. But an application brings more user-friendliness and a personalized relationship with your core target. In fact, before moving on to the application development project, it is necessary to define its objectives and functionalities. As each company is unique, a preliminary study is necessary to define the problems encountered by the customers which can be solved by an app. Indeed, although the mobile application is essential to maintain competitiveness, creating an app just to follow the market trend often ends badly if the latter has not been studied. In addition, you must plan a marketing strategy for the marketing of your app so that your target can join. In the development phase, let us not overlook the fact that in Switzerland the Apple brand is the leader in the smartphone market. Our digitization experts will be with you every step of the way, from the initial stages through to the finalisation of your mobile application. We'll help you define your needs so that we can offer a customised solution, and we'll study the figures to assess the impact of an app dedicated to your business. In conclusion, a mobile application is a major asset for developing your business. It brings you closer to your target audience and facilitates exchanges via a dedicated platform. It also improves the relationship of trust with your customers through personalisation, and has a direct impact on your brand image. However, developing a mobile application requires technical expertise. A preliminary study is also necessary so that it can respond to the problems encountered by users and thus be profitable. Don't hesitate to call on a specialist to help you with this.