Rebranding - how to successfully implement your new brand image?

Now is the time to refresh your brand image? Most large companies have already gone through this important step, during a change of organization, a change of target or quite simply to modernize its brand whose design has become obsolete. From an outside perspective, rebranding can be quite simplistic, yet setting up this process is quite complex and requires a strategy. Our agency supports you in this process. Follow the advice of our experts.

Clearly define your objectives

The image of your company is based on its rebranding strategy. This is why, from the start, you will need to define clear and precise objectives for your rebranding project. For an analysis of the context, we start from the analysis of your current positioning as well as the constraints and opportunities available to your company. For this, an in-depth knowledge of your market is necessary. Our agency can help you with this study. Then, it is from these analyzes that we begin the logo design, the symbol of your new brand image.

A participatory approach

Rebranding, for it to be successful, must be based on a participatory approach. Do not hesitate to involve your employees, who are the first concerned by the image of your company. It is necessary that they adhere to this approach. Share your vision and ambitions with them so that they feel involved. Rebranding is an opportunity to unite employees for the same cause and thus strengthen their sense of belonging. The same goes for your external collaborators and your suppliers, involve them by presenting your intentions to them and listen to their feedback. This way of doing things reinforces transparency in your relationship.

Define your new brand image

Your new image should reflect your vision. For this, do not hesitate to call a professional, nothing should be left to chance. He will be able to advise you on the choice of a logo and a graphic charter in line with current trends in graphics without neglecting permanence and durability. Our agency creates a new image transcribing your values while being modern and captivating for your brand. We also take care of all visual aids to ensure that your rebranding strategy is consistent.

Make your new brand known to the public

For this, you will need to prepare a communication campaign for the launch of your new brand. Successful rebranding is materialized by customer support for your new brand image. This membership is prepared with the help of communication on different channels, and particularly on social networks. These days, it is very easy to get customer feedback using technology. Before the launch event, for example, you can leave clues about your intentions on social media and adapt your strategy according to the feedback you receive.

The advantages of working with an agency

As you will have understood, carrying out a rebranding campaign requires a significant analysis of the current context as well as a technical mastery of the various communication media. Remember that your company already has a brand image that will have to be changed with rebranding, you are not starting from scratch. Working with an agency will make it easier for you since such work requires several skills. With an agency, you will have a single point of contact to make your project a reality. Geekworkers has a multidisciplinary team to support your company in the modernization of your brand: graphic designer, community manager, copywriter. Our team makes every effort to facilitate public acceptance of your new brand image. Need help ? do not hesitate to contact us !