Create an online store with WordPress and WooCommerce: The complete video guide

Do you dream of launching your own online store? WordPress, associated with its WooCommerce extension, is the ideal solution to make this project a reality. As an expert web agency based in Lausanne, Geekworkers supports you at every stage of creating your e-commerce.

Why choose WordPress and WooCommerce?

WordPress is the world's most widely used content management system (CMS), and WooCommerce is its flagship e-commerce plugin. Together, they provide a powerful, flexible and scalable platform for building your online store. Here are some key benefits:

• Ease of use: The intuitive interface of WordPress and WooCommerce allows you to manage your store without advanced technical knowledge.
• Personalization: Thousands of themes and extensions are available to customize the look and functionality of your store.
• Active community: A large community of users and developers is here to help you and answer your questions.
• Free and open source: The base platform is free and open source, allowing you to maintain full control of your store.

WooCommerce video tutorial

Installation and configuration of your online store: step by step

1. Installing WordPress: If you don't have a WordPress site yet, start by installing it on your web hosting. Many hosts offer one-click installations to make this step easier.
2. Installing WooCommerce: Go to the “Plugins” section of your WordPress dashboard, search for “WooCommerce” and click “Install Now”. Once the installation is complete, activate the plugin.
3. WooCommerce Setup Wizard: Follow the wizard's instructions to configure your store's basic settings: location, currency, units of measurement, etc.
4. Choice of theme: Select a theme suited to your business and your brand image. You can choose from the free themes offered by WordPress or opt for a premium theme offering more features.
5. Setting up payment methods: Configure the payment methods you want to offer to your customers. WooCommerce is compatible with many online payment solutions, such as Stripe, Payrexx or Worldline.
6. Configuring delivery costs: Define the delivery areas, rates and shipping methods you offer.
7. Adding products: Create your product sheets by providing essential information: name, description, price, images, etc. Don't forget to organize your products into categories to make it easier for your customers to navigate.
8. Setting up legal pages: Create the mandatory legal pages for your online store: legal notices, general conditions of sale, confidentiality policy, etc.
9. SEO optimization: Optimize the natural referencing (SEO) of your store to improve its visibility on search engines. Use relevant keywords, optimize your page titles and descriptions, and create quality content.

Additional Tips for a Successful Online Store

• Choose efficient hosting: Your site's loading speed is crucial for user experience and SEO. Choose a reliable and fast web host like Infomaniak.
• Optimize images: Compress your product images to reduce your site loading time with Imagine and Smart Image Resize.
• Use an SSL certificate: Secure your site with an SSL certificate to protect your customers' data and improve trust (offered free by your host).
• Set up a backup system: Back up your store regularly to avoid losing your data like UpdraftPlus In case of problem.
• Track your stats: Analyze your store's performance with Google Analytics to understand the behavior of your visitors and optimize your strategy.

Geekworkers, your partner for creating your online store

As a web agency specializing in the creation of e-commerce sites, Geekworkers supports you from A to Z in the realization of your project. We put our expertise at your service to help you create an efficient, aesthetic online store adapted to your needs.

Do not hesitate to contact us to discuss your project and obtain a personalized quote.