Consent Mode V2 allows website owners to customize data collection based on user consent preferences. As of March 6, 2024, it becomes mandatory to enable this mode to remain compliant with regulations such as GDPR.
This article will guide you step by step through enabling Google Consent Mode V2 on your WordPress site using the plugin ConsentMagic.
Regulations like the GDPR (General Data Protection Regulation) in Europe require websites to obtain consent from users before collecting and processing their personal data.
Failure to comply with Google Consent Mode V2 can result in serious consequences, such as the inability to create or edit audiences on Google Ads, target remarketing audiences, and even suspension of your ad account.
Google's Consent Mode V2 works thanks to the integration of four essential parameters:
For more details, see the official Google documentation.
Before you begin, make sure you have installed the Google Tag on your site. You can use the extension Site Kit by Google for easy integration.
Setting up Consent Mode V2 on your WordPress site using the ConsentMagic plugin is a crucial step to comply with data protection regulations.
By following this tutorial, you will not only ensure your site's compliance, but also build trust with your users. Remember to monitor plugin updates and stay informed about regulatory changes to keep your site up to date.
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