In this article, we'll show you how to optimize your campaigns, focusing on Max Performance and Search campaigns, with a Google Sheets tip for mastering your URL exclusions.
The goal of Max Performance campaigns is to grow your audience. To avoid wasting your budget on customers you already have, follow these steps:
Brand exclusions are now available for Search campaigns. Enable this option to avoid paying for clicks from intentional searches about your brand or your competitors.
By mastering URL exclusions and dynamic targeting, you’ll optimize your Google Ads campaigns to reach new customers while maximizing your ROI. Remember, optimization is an ongoing process. Test, analyze, and adjust your strategies regularly to stay competitive in the ever-changing world of digital marketing.
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