Rebranding - how to successfully implement your new brand image?
Rebranding - how to successfully implement your new brand image?
Now is the time to refresh your brand image? Most large companies have already gone through this important step, during a change of organization, a change of target or quite simply to modernize its brand whose design has become obsolete. From an outside perspective, rebranding can be quite simplistic, yet setting up this process is quite complex and requires a strategy. Our agency supports you in this process. Follow the advice of our experts.
Clearly define your objectives
The image of your company is based on its rebranding strategy. This is why, from the start, you will need to define clear and precise objectives for your rebranding project. For an analysis of the context, we start from the analysis of your current positioning as well as the constraints and opportunities available to your company. For this, an in-depth knowledge of your market is necessary. Our agency can help you with this study. Then, it is from these analyzes that we begin the logo design, the symbol of your new brand image.
A participatory approach
Rebranding, for it to be successful, must be based on a participatory approach. Do not hesitate to involve your employees, who are the first concerned by the image of your company. It is necessary that they adhere to this approach. Share your vision and ambitions with them so that they feel involved. Rebranding is an opportunity to unite employees for the same cause and thus strengthen their sense of belonging. The same goes for your external collaborators and your suppliers, involve them by presenting your intentions to them and listen to their feedback. This way of doing things reinforces transparency in your relationship.
Define your new brand image
Your new image should reflect your vision. For this, do not hesitate to call a professional, nothing should be left to chance. He will be able to advise you on the choice of a logo and a graphic charter in line with current trends in graphics without neglecting permanence and durability. Our agency creates a new image transcribing your values while being modern and captivating for your brand. We also take care of all visual aids to ensure that your rebranding strategy is consistent.
Make your new brand known to the public
For this, you will need to prepare a communication campaign for the launch of your new brand. Successful rebranding is materialized by customer support for your new brand image. This membership is prepared with the help of communication on different channels, and particularly on social networks. These days, it is very easy to get customer feedback using technology. Before the launch event, for example, you can leave clues about your intentions on social media and adapt your strategy according to the feedback you receive.
The advantages of working with an agency
As you will have understood, carrying out a rebranding campaign requires a significant analysis of the current context as well as a technical mastery of the various communication media. Remember that your company already has a brand image that will have to be changed with rebranding, you are not starting from scratch. Working with an agency will make it easier for you since such work requires several skills. With an agency, you will have a single point of contact to make your project a reality. Geekworkers has a multidisciplinary team to support your company in the modernization of your brand: graphic designer, community manager, copywriter. Our team makes every effort to facilitate public acceptance of your new brand image. Need help ? do not hesitate to contact us!
Other articles
Choosing your Web Agency in Lausanne in 2025: The Complete Guide for SMEs
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend!
Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project.
Don't hesitate to work with them.
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
To provide the best experiences, we use technologies such as cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique identifiers on this site. Not consenting or withdrawing consent may adversely affect certain functionality and features.
Features
Always active
Storage or technical access is strictly necessary to enable the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of transmitting a communication over an electronic communications network.
Preferences
Storage or technical access is necessary for the legitimate purpose of storing preferences not requested by the subscriber or user.
Statistics
Storage or technical access used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Technical storage or access is required to create user profiles in order to send advertisements or to track the user across a website or across websites for similar marketing purposes.
