You have ideas for improving the performance of your website or landing pages, but how do you know if they will have a real positive impact? Geekworkers, a digital agency in Lausanne, implements A/B testing strategies to help you make decisions based on concrete data. We compare an original version (A) of your page with one or more variations (B, C...) to determine scientifically which one generates the most traffic. best conversion rate for your SME in Switzerland.
No more guesswork! A/B testing allows you to base your optimisation decisions on statistical evidence rather than intuition, reducing risk.
A/B testing is an engine forcontinuous improvement of your key pages (landing pages, product sheets, forms) by testing hypotheses about titles, CTAs, images, etc.
By identifying the best-performing page versions, you can maximise the effectiveness of your traffic and improve the return on investment of your marketing actions.
The results of A/B tests provide you with valuable insights into the preferences and behaviour of your usersyour overall digital strategy.
A/B testing (or split testing) is a method that involves compare two versions of the same web page (A and B) by randomly showing them to similar audience segments. We then measure which version best achieves a predefined objective (e.g. click-through rate, conversion rate). The best performing version is then adopted. This is a key tool forperformance optimisation (CRO).
You can test a multitude of elements: headlines and sub-headlines, call-to-action (CTA) textsThese include the colour and size of buttons, images and videos, page layout, form length, promotional offers, and even entire user journeys (multivariate tests or split URLs).
The duration of an A/B test depends on the volume of traffic on the page tested and the initial conversion rate. You need to collect enough data to reach a specific target. statistical significance (generally 95% trusted). This can take from a few days to several weeks. Our experts in Lausanne will help you estimate how long it will take.
Yes, a sufficient volume of traffic and conversions is necessary to obtain statistically reliable results within a reasonable timeframe. If your traffic is low, other optimisation methods (heuristic analysis, qualitative user testing) may be more appropriate in the first instance, before considering A/B testing. We can evaluate this for your SME in Switzerland.
We used tools such as Google Optimize (before depreciation)and can work with solutions such as VWO (Visual Website Optimizer), Optimizelyor the A/B testing functions built into certain platforms (e.g. HubSpot, certain WordPress page builders). The choice of tool will depend on your infrastructure and your needs. Contact Geekworkers for a quote.
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
