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A/B Testing Web Page

A/B Testing Web Page

Our experts in Lausanne design and carry out A/B tests to optimise your conversions in a data-driven way.
Free & Without Commitment
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura

Our expertise

Scientific validation of your improvement hypotheses thanks to rigorous A/B tests on your web pages.

You have ideas for improving the performance of your website or landing pages, but how do you know if they will have a real positive impact? Geekworkers, a digital agency in Lausanne, implements A/B testing strategies to help you make decisions based on concrete data. We compare an original version (A) of your page with one or more variations (B, C...) to determine scientifically which one generates the most traffic. best conversion rate for your SME in Switzerland.

Data-Driven Decision Making

No more guesswork! A/B testing allows you to base your optimisation decisions on statistical evidence rather than intuition, reducing risk.

Continuous Improvement

A/B testing is an engine forcontinuous improvement of your key pages (landing pages, product sheets, forms) by testing hypotheses about titles, CTAs, images, etc.

Optimising ROI

By identifying the best-performing page versions, you can maximise the effectiveness of your traffic and improve the return on investment of your marketing actions.

In-depth understanding

The results of A/B tests provide you with valuable insights into the preferences and behaviour of your usersyour overall digital strategy.

FAQs

A/B testing (or split testing) is a method that involves compare two versions of the same web page (A and B) by randomly showing them to similar audience segments. We then measure which version best achieves a predefined objective (e.g. click-through rate, conversion rate). The best performing version is then adopted. This is a key tool forperformance optimisation (CRO).

You can test a multitude of elements: headlines and sub-headlines, call-to-action (CTA) textsThese include the colour and size of buttons, images and videos, page layout, form length, promotional offers, and even entire user journeys (multivariate tests or split URLs).

The duration of an A/B test depends on the volume of traffic on the page tested and the initial conversion rate. You need to collect enough data to reach a specific target. statistical significance (generally 95% trusted). This can take from a few days to several weeks. Our experts in Lausanne will help you estimate how long it will take.

Yes, a sufficient volume of traffic and conversions is necessary to obtain statistically reliable results within a reasonable timeframe. If your traffic is low, other optimisation methods (heuristic analysis, qualitative user testing) may be more appropriate in the first instance, before considering A/B testing. We can evaluate this for your SME in Switzerland.

We used tools such as Google Optimize (before depreciation)and can work with solutions such as VWO (Visual Website Optimizer), Optimizelyor the A/B testing functions built into certain platforms (e.g. HubSpot, certain WordPress page builders). The choice of tool will depend on your infrastructure and your needs. Contact Geekworkers for a quote.

Our expertise

Our agency in Lausanne is your partner for customised, high-performance and secure WordPress projects.

Our Lausanne agency is an expert in Laravel development (business applications, SaaS, APIs) for SMEs.

Our backend developers in Lausanne master PHP (Laravel, Symfony), Node.js, Python and databases.

Our frontend developers in Lausanne have mastered HTML, CSS, JavaScript and modern frameworks (React, Vue.js).

Our Lausanne branch deploys SEO techniques (on-page, off-page, technical) for Swiss SMEs.

Our designers in Lausanne create fluid user pathways and aesthetically pleasing web/mobile designs (Figma).

Our Agency Services

Website & E-Commerce
Digital marketing (SEO/SEA/Social Ads)
Custom Web & Mobile Development
Audit & Digital Strategy

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
360ยฐ strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360ยฐ marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
Reference legal marketplace (French-speaking Switzerland): lawyer profiles, advanced search and subscriptions
360ยฐ digital strategy for a parenting association: SEO, web redesign (WordPress) and social engagement
Trilingual luxury e-commerce: successful launch for Swiss lingerie brand, made-to-measure design
WordPress website with Elementor for golf coach. SEO, performance and customer autonomy via tailor-made video training.
SaaS WordPress platform/directory (animal services) similar to OneDoc. Booking features.

Customer satisfaction โ‡„

= Responsiveness + Quality + Quality Prices โ†ฏ

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreรฑo
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! ๐Ÿš€
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Our rates are accessible and our free advice
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

WooCommerce E-Commerce Store
From
5900
CHF
(flexible payment, discount if paid in full)

Boost your sales with a WooCommerce pro shop.

  • WordPress site with WooCommerce and Elementor
  • Up to 5 static pages (+ archive pages)
  • CSV catalogue integration (up to 150 products)
  • Secure payment methods (Twint, Visa and MasterCard)
  • Strategic advice
  • Google Analytics setup
  • Standard SEO Optimization
Custom Website and Web Application
From
8900
CHF
(flexible payment, discount if paid in full)

Your unique digital solution: bespoke Web/Mobile App.

  • Custom UX/UI design
  • CMS: WordPress, Webflow, etc.
  • Frontend: React, Angular, VueJS, Flutter, etc.
  • Backend: Laravel, Firebase, MongoDB, Express, etc.
  • Deployment: Infomaniak, GCP, AWS and Azure
  • API Integration and Third Party Services
Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month
SEO Start
From
280
CHF/month
(Monthly advance payment)

Lay solid foundations for your Google visibility (SEO).

  • 2x Creation of standardized page targeting a keyword
  • 500 words per page max (defined theme)
  • Continuous SEO optimization (content and metadata)
  • Local SEO configuration (Google My Business)
  • Monthly report included
WordPress Start Maintenance
excluding tax
800
CHF/year

WP Essential Maintenance

  • Site of 1 to 5 pages or less than 1000 visitors per month
  • Support 3 days a week
  • One-time performance optimization
  • Weekly backups and basic security
  • Updating content, plugins and theme
  • Annual maintenance activity report