A/B Testing Web Page

A/B testing (or split testing) is a method that involves compare two versions of the same web page (A and B) by randomly showing them to similar audience segments. We then measure which version best achieves a predefined objective (e.g. click-through rate, conversion rate). The best performing version is then adopted. This is a key tool forperformance optimisation (CRO).

You can test a multitude of elements: headlines and sub-headlines, call-to-action (CTA) textsThese include the colour and size of buttons, images and videos, page layout, form length, promotional offers, and even entire user journeys (multivariate tests or split URLs).

The duration of an A/B test depends on the volume of traffic on the page tested and the initial conversion rate. You need to collect enough data to reach a specific target. statistical significance (generally 95% trusted). This can take from a few days to several weeks. Our experts in Lausanne will help you estimate how long it will take.

Yes, a sufficient volume of traffic and conversions is necessary to obtain statistically reliable results within a reasonable timeframe. If your traffic is low, other optimisation methods (heuristic analysis, qualitative user testing) may be more appropriate in the first instance, before considering A/B testing. We can evaluate this for your SME in Switzerland.

We used tools such as Google Optimize (before depreciation)and can work with solutions such as VWO (Visual Website Optimizer), Optimizelyor the A/B testing functions built into certain platforms (e.g. HubSpot, certain WordPress page builders). The choice of tool will depend on your infrastructure and your needs. Contact Geekworkers for a quote.