Running Google Ads is all very well. Delivering them to the **right people, at the right time** is even better! Visit advanced targeting is the key to maximising the relevance of your campaigns and optimising your budget. Geekworkers, a Google Partner agency in Lausanne, helps Swiss SMEs to define and reach their target audience precisely by mastering the Google Ads targeting options (keywords, demographic data, centres of interest, in-market audiences, personalised, similar, etc.).
By displaying your ads only to users most likely to be interested by your products/services, you reduce unnecessary clicks and optimise your return on advertising investment.
Precise targeting can attract prospects whose needs and profile really match your offerThis will increase the likelihood of your SME converting customers.
Knowing your audience precisely enables you to adapt the message for your ads and landing pages for maximum impact, in line with their specific expectations.
SMEs often don't exploit all the possibilities of targeting. An advanced strategy gives you a an edge over your competitors less precise in their approach in Lausanne or Geneva.
We use a combination of targeting methods depending on your objectives: keyword targeting (with strict correspondence types), demographic targeting (age, gender, etc.), geographical targeting (Lausanne, Geneva, specific areas, etc.), market audiences (people actively seeking your services), affinity hearings, personalised audiences (based on searches and sites visited) and remarketing.
This is done in collaboration with you. We analyse your your current customer base, your marketing personas (if they exist, otherwise we can help define them), your objectives, and we use the data available in Google Ads and Google Analytics to refine this profile for your SME.
It is not possible to target your competitors' 'customers' directly. However, we can target people who have look up the names of your competitors on Google, or those who have visited their websites (via personalised audiences, while respecting privacy), which is an effective strategy.
Yes, absolutely! Even with a limited budget, precise targeting is even more important to ensure that every franc is spent wisely to reach the right prospects. Geekworkers adapts the targeting strategy to the size and resources of your SME in French-speaking Switzerland.
We continuously analyse performance of different audiences and targeting. We exclude non-performing segments, test new audiences, and refine criteria to constantly improve the quality of your traffic and your cost per conversion. Google Ads campaigns.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
