We use a combination of targeting methods depending on your objectives: keyword targeting (with strict correspondence types), demographic targeting (age, gender, etc.), geographical targeting (Lausanne, Geneva, specific areas, etc.), market audiences (people actively seeking your services), affinity hearings, personalised audiences (based on searches and sites visited) and remarketing.

This is done in collaboration with you. We analyse your your current customer base, your marketing personas (if they exist, otherwise we can help define them), your objectives, and we use the data available in Google Ads and Google Analytics to refine this profile for your SME.

It is not possible to target your competitors' 'customers' directly. However, we can target people who have look up the names of your competitors on Google, or those who have visited their websites (via personalised audiences, while respecting privacy), which is an effective strategy.

Yes, absolutely! Even with a limited budget, precise targeting is even more important to ensure that every franc is spent wisely to reach the right prospects. Geekworkers adapts the targeting strategy to the size and resources of your SME in French-speaking Switzerland.

We continuously analyse performance of different audiences and targeting. We exclude non-performing segments, test new audiences, and refine criteria to constantly improve the quality of your traffic and your cost per conversion. Google Ads campaigns.