ChatGPT can: Generate lists of relevant keywords, come up with catchy titles, structure a blog post (Hn plan), write meta descriptions, create variations of advertising texts, or even writing a first draft of an article on a given topic. It always requires proofreading, optimization, and human validation by our experts in Lausanne.

These tools are very powerful for creating artistic images, conceptual illustrations, textures, characters, or imaginary scenes. For highly realistic product photos or team portraits, the traditional photography is often preferable. AI is a great complement for unique and creative visuals.

The quality of AI-generated content depends a lot on the quality of the “prompt” (instruction given to the AI) and of the tool used. It can be very good, but it absolutely requires a human supervision to verify the veracity of information, originality (avoid plagiarism), tone, and alignment with your brandAI is an assistant, not a total replacement for the human creator.

This is a legal area that is still evolving. In general, images generated by AIs like MidJourney or DALL-E 2 for commercial use can be used, but specific conditions of each platform must be checkedThe question of "ownership" of the work is complex. We advise you to exercise caution and transparency.

We use AI as a support tool for our creative teams and SEO experts in Lausanne. It helps us be more productive, explore new ideas, and personalize content. But each content is systematically reviewed, edited, optimized and validated by a human to ensure its quality and relevance for your SME. Contact us for a personalised quote.