The loading speed of your website is a determining factor in your users' experience and your Google ranking. A slow site leads to a high bounce rate and penalises your SEO. Our agency in Lausanne carries out a in-depth analysis of your site's speedidentify the factors slowing you down and implement technical optimisations to significantly improve your productivity. Core Web Vitals (LCP, FID/INP, CLS) and the overall performance perceived by your visitors to Switzerland.
Offer a fluid, instantaneous navigation to your visitors. A fast site reduces frustration, increases engagement and the time spent on your pages.
Load speed and Core Web Vitals are two of the most important important ranking criteria for Google. A faster site is favoured in search results.
By reducing waiting times, you can reduce the bounce rate and increase the likelihood of visitors completing a key action (purchase, contact).
We use tools such as PageSpeed Insights and GTmetrix for a detailed diagnosis and propose concrete actions (optimising images, cache, code, etc.).
Speed is crucial, because Internet users are becoming increasingly impatient. A page that takes more than 3 seconds to load sees its bounce rate increase considerably. What's more, Google uses speed and Core Web Vitals as ranking signals. A fast site therefore offers a better user experience and is better positioned.
The Core Web Vitals are : LCP (Largest Contentful Paint) for perceived loading speed, FID (First Input Delay) or his replacement INP (Interaction to Next Paint) for responsiveness, and CLS (Cumulative Layout Shift) for visual stability. We measure this with tools such as Google PageSpeed Insights, Google Search Console and GTmetrix.
Yes, absolutely. Even if WordPress can be weighed down by certain themes or plugins, there are a number of optimisation techniques: choosing quality hosting (e.g. Infomaniak), advanced image optimisation (WebP format, compression)implementation of high-performance caches (e.g. WP Rocket, Varnish)CSS/JavaScript, database clean-up, etc.
The most common actions includeimage optimisation (size, format, compression), the browser and server cachingthe minification of CSS, JavaScript and HTML filesThese include the use of a web browser, deferring the loading of non-critical JavaScript, the use of a CDN (Content Delivery Network), database optimisation and the choice of high-performance hosting.
Although an initial optimisation can bring significant gains, it is recommended to carry out a thorough regular monitoring. Adding new content, plugins or updates can have an impact on speed. A technical maintenance including performance checks is good practice for maintaining a fast site.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
