Before launching any marketing campaign, a in-depth analysis of your real needs and definition of clear objectives are fundamental steps. Geekworkers, a digital strategy consultancy in Lausanne, supports Swiss SMEs in this crucial phase. We can help you to identify your priority marketing challenges, understand your positioning and target audience, and formulate SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) that will guide your entire digital strategy.
We assess your existing digital presence, your strengths and weaknessesThis is a simplified SWOT analysis of the opportunities and threats facing your market in Switzerland.
Together, we can define your concrete needs Increase your brand awareness? Generate more qualified leads? Improve customer loyalty? Optimise your sales tunnel?
We translate your needs into quantified and dated marketing objectivesThis will make it possible to measure the effectiveness of the actions taken.
We ensure that your digital marketing objectives are consistent with your SME's overall strategy and contribute directly to its growth.
Without a clear understanding of your needs and precise objectives, it's difficult to choose the right marketing actions, allocate your budget correctly and measure success. This initial phase is the the foundation of an effective and profitable digital marketing strategy. This is the starting point for our Audit & Digital Strategy.
This usually begins with one or more workshops with you and your key teams in Lausanne (or by videoconference). We ask lots of questions, listen carefully, and use analysis tools (market, competition, analytics of your site) to build up a complete picture of your situation and your ambitions.
A SMART objective is : Specific (clear and precise), Measurable (quantifiable), Reachable (realistic given your resources), Relevant (relevant to your business), and Temporally defined (with a deadline). For example: "Increase the number of qualified leads via the 20% website in 6 months".
Yes, very useful. Even if you have ideas, this analysis will help you to structure, validate and prioritise themIt can also reveal opportunities or challenges that you hadn't identified. It may also reveal opportunities or challenges that you hadn't identified. Our external viewpoint of experts in Lausanne brings added value.
Once the needs and objectives have been clearly defined, we can move on to the next stage: the selection of relevant channelsthe development of the detailed action plan and budgeting. This is the basis for building a customer acquisition strategy solid. Contact us for a quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
