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Analysis of needs and objectives

Analysis of needs and objectives

Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
Our experts in Lausanne can help you formalise your digital marketing strategy for Swiss SMEs.
4.9/5

More than 300 customers satisfied

Our expertise

Precise identification of your marketing needs and definition ofclear, measurable objectives (SMART).

Before launching any marketing campaign, a in-depth analysis of your real needs and definition of clear objectives are fundamental steps. Geekworkers, a digital strategy consultancy in Lausanne, supports Swiss SMEs in this crucial phase. We can help you to identify your priority marketing challenges, understand your positioning and target audience, and formulate SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) that will guide your entire digital strategy.

Diagnosis of Your Current Situation

We assess your existing digital presence, your strengths and weaknessesThis is a simplified SWOT analysis of the opportunities and threats facing your market in Switzerland.

Clarifying Your Needs

Together, we can define your concrete needs Increase your brand awareness? Generate more qualified leads? Improve customer loyalty? Optimise your sales tunnel?

Setting SMART Objectives

We translate your needs into quantified and dated marketing objectivesThis will make it possible to measure the effectiveness of the actions taken.

Alignment with Your Global Strategy

We ensure that your digital marketing objectives are consistent with your SME's overall strategy and contribute directly to its growth.

FAQs

Without a clear understanding of your needs and precise objectives, it's difficult to choose the right marketing actions, allocate your budget correctly and measure success. This initial phase is the the foundation of an effective and profitable digital marketing strategy. This is the starting point for our Audit & Digital Strategy.

This usually begins with one or more workshops with you and your key teams in Lausanne (or by videoconference). We ask lots of questions, listen carefully, and use analysis tools (market, competition, analytics of your site) to build up a complete picture of your situation and your ambitions.

A SMART objective is : Specific (clear and precise), Measurable (quantifiable), Reachable (realistic given your resources), Relevant (relevant to your business), and Temporally defined (with a deadline). For example: "Increase the number of qualified leads via the 20% website in 6 months".

Yes, very useful. Even if you have ideas, this analysis will help you to structure, validate and prioritise themIt can also reveal opportunities or challenges that you hadn't identified. It may also reveal opportunities or challenges that you hadn't identified. Our external viewpoint of experts in Lausanne brings added value.

Once the needs and objectives have been clearly defined, we can move on to the next stage: the selection of relevant channelsthe development of the detailed action plan and budgeting. This is the basis for building a customer acquisition strategy solid. Contact us for a quote.

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
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Years of growth
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Geeks listening
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CHF millions generated
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Trade, Health, Technology
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Trilingual luxury e-commerce: successful launch for a Swiss lingerie brand, custom design
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce

Our services

Our solutions for’Agency website, Mobile and Marketing integrated to generate a return on investment measurable for your SMEs in French-speaking Switzerland

Website Creation & E-commerce
Website creation (WordPress) & Online Store (WooCommerce) designed to generate new customers.
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Digital Marketing SEO & SEA
Acquisition strategies (Google Ads, Meta, SEO) to generate more online sales.
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Web & Mobile Development
Design and development of web applications (Next.js, Laravel) and mobile applications (Flutter, React Native), AI and ERP integration.
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Audit & Support
Complete audit, strategic advice and support to manage the digital growth of your SME.
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Customer satisfaction ⇄

= Responsiveness + Quality + Prices ↯
Chiara Cuffaro
★★★★★
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
★★★★★
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
★★★★★
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
★★★★★
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
★★★★★
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
★★★★★
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
★★★★★
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
★★★★★
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
4.9/5
300+ satisfied customers in Switzerland

Your Digital Growth Partner

Lausanne📍Vaud | Geneva | Fribourg | Neuchâtel

About us

Web and marketing agency based in Lausanne, Geekworkers is the growth partner of SME and entrepreneurs from French-speaking Switzerland. Our team of over 25 experts combines creativity (Geek) and technical proficiency (Workers) in order to maximize your return on investment.

Our experts support you in the success of your digital projects, from the creation of showcase websites (WordPress, Elementor) and e-commerce stores (WooCommerce) at custom web and mobile application development (Laravel, React, Next.js, Flutter), including the deployment of marketing strategies (SEO, Google Ads, Meta, LinkedIn, GA4) up to the’process automation and the AI deployment (Gemini, Claude, CRM, ERP) in your company.

Inasmuch as certified partner Google Ads, Meta and Infomaniak with more 300 customers supported, we transform your digital presence in one long-term measurable growth lever.

Our team

Lara Hörler

Marketing Manager

John Claude

Project Manager

Esteem Okoro

Technical Expert

Geek workers

Web Marketing & AI

Agency website

Speed up your growth in line with your Site Web, Application or Ecommerce custom-made and Advertising Campaigns (Google Ads/Meta).

Agency eCommerce

Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.

Agency Marketing

Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.