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Campaign Management and Optimisation

Campaign Management and Optimisation

Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
Our Social Ads experts in Lausanne manage your budgets, bids and Meta targeting for greater performance.
4.9/5

More than 300 customers satisfied

Our expertise

Daily monitoring and continuous optimization of your Facebook & Instagram campaigns for a Maximum ROI.

Launching an advertising campaign on Facebook or Instagram is just the first step. To achieve optimal results and maximum return on investment (ROI), a rigorous management and continuous optimization are essential. Geekworkers, agency specializing in advertising on social networks (Social Ads) in Lausanne, supports the complete management of your Meta Ads campaigns for your SME in Switzerland. We provide daily monitoring, optimizing bids, budgets, targeting, and creative to constantly improve your performance.

Daily Performance Monitoring

We are closely monitoring the key indicators of your Meta Ads campaigns (reach, impressions, clicks, conversions, cost per result) to quickly detect any anomalies or opportunities.

Optimization of Bids and Budgets

Adjustment of the bidding strategies and budget reallocation between ad sets and campaigns to maximize results based on your goals and overall budget.

Refining Targeting

Performance analysis by audience segment for refine targeting, exclude underperforming audiences and test new avenues to reach your prospects in Switzerland.

A/B Testing for Creatives

Implementation of A/B testing on visuals and advertising texts to identify the most effective combinations and continuously improve click-through rate (CTR) and conversion rate.

FAQs

Advertising platforms like Meta are dynamic: competition evolves, costs fluctuate, and audience or creative performance can change. Without a active management, your campaigns risk underperforming, wasting budget, or becoming obsoleteContinuous optimization is key to maintaining a good ROI. It is the heart of our offer. Meta Ads Start.

The frequency of optimization depends on the intensity of the campaigns and the volume of data. A daily monitoring of indicators is essentialAdjustments (bids, budgets) can be made several times a week if necessary. More in-depth analyses (targeting, creative) are generally conducted on a weekly or bi-monthly basis by our experts in Lausanne.

Our optimization decisions are based on the analysis of your campaign performance dataWe identify what works well (to strengthen it) and what underperforms (to correct or stop it). The experience of our campaign managers and A/B testing help us validate our hypotheses.

If a campaign does not perform as expected, we conduct a in-depth analysis to identify causes : Targeting issue? Uninviting creative? Inappropriate offer? Technical issue on the landing page? We then suggest adjustments (e.g., modify targeting, test new visuals, review the offer) or we can recommend pausing the campaign if necessary.

Yes, absolutely. We provide you with clear and detailed regular (usually monthly) reports on the performance of your Meta Ads campaigns, optimizations made, and recommendations for next steps. Transparency is essential to us. Contact us for a personalised quote.

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
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Years of growth
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Geeks listening
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CHF millions generated
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Trade, Health, Technology
360° Marketing Solutions: Webflow Redesign, WooCommerce E-Commerce and Stripe Payment Centralization
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Gérofinance, property leaders in French-speaking Switzerland
Finance, Real estate
360° support: calls for tender, GDPR/LPD compliance and digital performance of Gerofinance
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
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Technology
AI platform & developer documentation: Cloudflare Edge architecture, Model Context Protocol & high-performance contextual streaming
  • Natural SEO (SEO)
  • Custom Web Development
  • Custom Web & Mobile Development
Trade, Design & Art
Mix-Image reinvented: XXL e-commerce under WordPress & WooCommerce in record time
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
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E-commerce for luxury jewelry: brand storytelling, online sales & in-store appointment booking
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Legal
Redesign of a WordPress website for a law firm: professional image, optimised UX and client autonomy via training.
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
  • Audit & Digital Strategy
Well-being, Training, Sport
WordPress website with Elementor for golf coach. SEO, performance and customer autonomy via tailor-made video training.
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  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Trade, Design & Art
Trilingual luxury e-commerce: successful launch for a Swiss lingerie brand, custom design
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce

Our services

Our solutions for’Agency website, Mobile and Marketing integrated to generate a return on investment measurable for your SMEs in French-speaking Switzerland

Website Creation & E-commerce
Website creation (WordPress) & Online Store (WooCommerce) designed to generate new customers.
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Digital Marketing SEO & SEA
Acquisition strategies (Google Ads, Meta, SEO) to generate more online sales.
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Web & Mobile Development
Design and development of web applications (Next.js, Laravel) and mobile applications (Flutter, React Native), AI and ERP integration.
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Audit & Support
Complete audit, strategic advice and support to manage the digital growth of your SME.
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Customer satisfaction ⇄

= Responsiveness + Quality + Prices
Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
4.9/5
300+ satisfied customers in Switzerland

Your Digital Growth Partner

Lausanne📍Vaud | Geneva | Fribourg | Neuchâtel

About us

Web and marketing agency based in Lausanne, Geekworkers is the growth partner of SME and entrepreneurs from French-speaking Switzerland. Our team of over 25 experts combines creativity (Geek) and technical proficiency (Workers) in order to maximize your return on investment.

Our experts support you in the success of your digital projects, from the creation of showcase websites (WordPress, Elementor) and e-commerce stores (WooCommerce) at custom web and mobile application development (Laravel, React, Next.js, Flutter), including the deployment of marketing strategies (SEO, Google Ads, Meta, LinkedIn, GA4) up to the’process automation and the AI deployment (Gemini, Claude, CRM, ERP) in your company.

Inasmuch as certified partner Google Ads, Meta and Infomaniak with more 300 customers supported, we transform your digital presence in one long-term measurable growth lever.

Our team

Lara Hörler

Marketing Manager

John Claude

Project Manager

Esteem Okoro

Technical Expert

Geek workers

Web Marketing & AI

Agency website

Speed up your growth in line with your Site Web, Application or Ecommerce custom-made and Advertising Campaigns (Google Ads/Meta).

Agency eCommerce

Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.

Agency Marketing

Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.