In a competitive market like Lausanne and Geneva, knowing your competitors is essential if you want to stand out from the crowd. Geekworkers is carrying out a in-depth analysis of your main competitors' digital presence and strategies in French-speaking Switzerland. This benchmark will enable you to understand their strengths and weaknesses, and above all to identify areas for improvement. opportunities to position your SME more effectively and capture market share.
We identify your direct and indirect competitors on the web, by analysing who is positioning themselves on the same keywords or targeting the same customers as your company.
We study their visibility on Google What keywords are they positioned on (organic and paid)? How good is their on-page SEO? What are their netlinking and Google Ads strategies?
We analyse the quality of their website design, user experience (UX), clarity of the offer, calls to action, technical performance, mobile adaptation.
If relevant to your sector, we assess their activity and engagement on social networks (Meta, LinkedIn...), their type of content and the size of their community.
By analysing your competitors, you can : better understand the standards in your marketidentify opportunities for differentiation (what they don't do or do badly), draw inspiration from their good practices, and anticipate their actions to remain competitive in Lausanne/Geneva.
We use a combination of professional SEO/SEA tools (such as SEMrush, Ahrefs), traffic analysis tools and in-depth manual analysis of their websites and digital communications. This gives us a complete and reliable picture.
No, we tailor the analysis to your market. This can include direct competitors in Lausanne and Genevabut also major players in French-speaking Switzerland or even international references if this is relevant to inspire your digital strategy.
You will receive a detailed benchmark report presenting the strengths and weaknesses of each competitor analysed on key aspects (site, SEO, Ads...). Most importantly, we provide you with concrete strategic recommendations to improve your own positioning and exploit the opportunities identified.
By better understanding the competitive landscape, you can refine your own value propositiontarget under-exploited niches, improve your weak points and communicate more effectively on what makes you unique. This leads to attracting customers who choose you for the right reasons.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
