By analysing your competitors, you can : better understand the standards in your marketidentify opportunities for differentiation (what they don't do or do badly), draw inspiration from their good practices, and anticipate their actions to remain competitive in Lausanne/Geneva.

We use a combination of professional SEO/SEA tools (such as SEMrush, Ahrefs), traffic analysis tools and in-depth manual analysis of their websites and digital communications. This gives us a complete and reliable picture.

No, we tailor the analysis to your market. This can include direct competitors in Lausanne and Genevabut also major players in French-speaking Switzerland or even international references if this is relevant to inspire your digital strategy.

You will receive a detailed benchmark report presenting the strengths and weaknesses of each competitor analysed on key aspects (site, SEO, Ads...). Most importantly, we provide you with concrete strategic recommendations to improve your own positioning and exploit the opportunities identified.

By better understanding the competitive landscape, you can refine your own value propositiontarget under-exploited niches, improve your weak points and communicate more effectively on what makes you unique. This leads to attracting customers who choose you for the right reasons.