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Setting up Google Ads Conversions

Setting up Google Ads Conversions

Expert configuration of conversion action tracking (leads, sales, calls) on Google Ads for measure the real effectiveness of your campaigns.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura

Our expertise

Measure the real effectiveness of your Google Ads campaigns thanks to expert conversion tracking setup.

To know if your Google Ads campaigns are profitable and to allow Google's optimization algorithms to work effectively, a accurate conversion tracking is absolutely fundamental. Geekworkers, a Google Partner certified agency in Lausanne, is an expert in Setting up conversion tracking for Google AdsWe help you define the key actions you want to track on your website (form submission, purchase, phone call, download), correctly install tracking tags (via Google Tag Manager or directly), and ensure that data reliably flows back into your Google Ads account, for an SME in Switzerland.

Identification of Key Conversion Actions

We work with you to define the most important actions you want users to take on your site after clicking on an ad.

Installing and Configuring Tracking Tags

Implementation of the global Google tag (gtag.js) or Google Ads conversion tracking tag, ideally via Google Tag Manager (GTM) for more flexibility.

E-commerce Conversion Tracking (Value)

For online stores, we configure the e-commerce transaction tracking with dynamic order value, essential for calculating ROAS.

Importing Google Analytics Goals 4

We can import the goals and conversions you have already set up in Google Analytics 4 directly into your Google Ads account. It is an integral part of our service Google Ads.

FAQs

Without conversion tracking, you don't know which campaigns, ad groups, keywords or ads actually generate business results (leads, sales). This allows you to measure your ROI, optimize your bids (manual or smart), and allocate your budget to the best-performing actions. Our experts in Lausanne emphasize this point.

There are many types of conversions that can be tracked: online purchases (with value), contact form or quote submissions, phone calls from ads or the website, app or document downloads, newsletter signups, key page visits, etc.

This usually works by placing a piece of code (tag) on the thank you or confirmation page which is displayed AFTER the user has completed the desired action. When this page loads, the tag sends information to Google Ads, which records a conversion.

The use of GTM is strongly recommended. GTM makes it much easier to install and manage all your tracking tags (Google Ads, Analytics, Pixel Meta, etc.) without having to modify your site's code. We are experts in GTM and can help you set it up. See our GTM/GA4 training.

Yes, absolutely. If you have any doubts about the reliability of your conversion tracking, we can perform a audit of your current configuration (via Google Ads, GA4 and GTM), identify problems and help you correct them to ensure accurate measurement of your performance. Contact us for a conversions setup quote.

Our expertise

Our agency in Lausanne is your partner for customised, high-performance and secure WordPress projects.

Our Lausanne agency is an expert in Laravel development (business applications, SaaS, APIs) for SMEs.

Our backend developers in Lausanne master PHP (Laravel, Symfony), Node.js, Python and databases.

Our frontend developers in Lausanne have mastered HTML, CSS, JavaScript and modern frameworks (React, Vue.js).

Our Lausanne branch deploys SEO techniques (on-page, off-page, technical) for Swiss SMEs.

Our designers in Lausanne create fluid user pathways and aesthetically pleasing web/mobile designs (Figma).

Our Agency Services

Website & E-Commerce
Digital marketing (SEO/SEA/Social Ads)
Custom Web & Mobile Development
Audit & Digital Strategy

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
360ยฐ strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360ยฐ marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
Reference legal marketplace (French-speaking Switzerland): lawyer profiles, advanced search and subscriptions
360ยฐ digital strategy for a parenting association: SEO, web redesign (WordPress) and social engagement
Trilingual luxury e-commerce: successful launch for Swiss lingerie brand, made-to-measure design
WordPress website with Elementor for golf coach. SEO, performance and customer autonomy via tailor-made video training.
SaaS WordPress platform/directory (animal services) similar to OneDoc. Booking features.

Customer satisfaction โ‡„

= Responsiveness + Quality + Quality Prices โ†ฏ

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreรฑo
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! ๐Ÿš€
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Our rates are accessible and our free advice
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

WooCommerce E-Commerce Store
From
5900
CHF
(flexible payment, discount if paid in full)

Boost your sales with a WooCommerce pro shop.

  • WordPress site with WooCommerce and Elementor
  • Up to 5 static pages (+ archive pages)
  • CSV catalogue integration (up to 150 products)
  • Secure payment methods (Twint, Visa and MasterCard)
  • Strategic advice
  • Google Analytics setup
  • Standard SEO Optimization
Custom Website and Web Application
From
8900
CHF
(flexible payment, discount if paid in full)

Your unique digital solution: bespoke Web/Mobile App.

  • Custom UX/UI design
  • CMS: WordPress, Webflow, etc.
  • Frontend: React, Angular, VueJS, Flutter, etc.
  • Backend: Laravel, Firebase, MongoDB, Express, etc.
  • Deployment: Infomaniak, GCP, AWS and Azure
  • API Integration and Third Party Services
Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month
SEO Start
From
280
CHF/month
(Monthly advance payment)

Lay solid foundations for your Google visibility (SEO).

  • 2x Creation of standardized page targeting a keyword
  • 500 words per page max (defined theme)
  • Continuous SEO optimization (content and metadata)
  • Local SEO configuration (Google My Business)
  • Monthly report included
WordPress Start Maintenance
excluding tax
800
CHF/year

WP Essential Maintenance

  • Site of 1 to 5 pages or less than 1000 visitors per month
  • Support 3 days a week
  • One-time performance optimization
  • Weekly backups and basic security
  • Updating content, plugins and theme
  • Annual maintenance activity report