To know if your Google Ads campaigns are profitable and to allow Google's optimization algorithms to work effectively, a accurate conversion tracking is absolutely fundamental. Geekworkers, a Google Partner certified agency in Lausanne, is an expert in Setting up conversion tracking for Google AdsWe help you define the key actions you want to track on your website (form submission, purchase, phone call, download), correctly install tracking tags (via Google Tag Manager or directly), and ensure that data reliably flows back into your Google Ads account, for an SME in Switzerland.
We work with you to define the most important actions you want users to take on your site after clicking on an ad.
Implementation of the global Google tag (gtag.js) or Google Ads conversion tracking tag, ideally via Google Tag Manager (GTM) for more flexibility.
For online stores, we configure the e-commerce transaction tracking with dynamic order value, essential for calculating ROAS.
We can import the goals and conversions you have already set up in Google Analytics 4 directly into your Google Ads account. It is an integral part of our service Google Ads.
Without conversion tracking, you don't know which campaigns, ad groups, keywords or ads actually generate business results (leads, sales). This allows you to measure your ROI, optimize your bids (manual or smart), and allocate your budget to the best-performing actions. Our experts in Lausanne emphasize this point.
There are many types of conversions that can be tracked: online purchases (with value), contact form or quote submissions, phone calls from ads or the website, app or document downloads, newsletter signups, key page visits, etc.
This usually works by placing a piece of code (tag) on the thank you or confirmation page which is displayed AFTER the user has completed the desired action. When this page loads, the tag sends information to Google Ads, which records a conversion.
The use of GTM is strongly recommended. GTM makes it much easier to install and manage all your tracking tags (Google Ads, Analytics, Pixel Meta, etc.) without having to modify your site's code. We are experts in GTM and can help you set it up. See our GTM/GA4 training.
Yes, absolutely. If you have any doubts about the reliability of your conversion tracking, we can perform a audit of your current configuration (via Google Ads, GA4 and GTM), identify problems and help you correct them to ensure accurate measurement of your performance. Contact us for a conversions setup quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
