Content marketing allows you to: position yourself as an expert in your field, improve your natural referencing (SEO) by targeting relevant keywords, generate qualified leads by providing useful resources, and build a relationship of trust with your audience. It's a sustainable investment for your growth. It fits with our vision of SEO.

We can create a variety of content: Informative and SEO-optimized blog posts, how-to guides, customer case studies, detailed service pages, infographics, social media content, video scripts, etc. The format is chosen based on the objective and target audience. Our experts in Lausanne will advise you.

We start with a analysis of your target (personas) and their needs/questions (search intentions). We carry out a keyword search to understand what your audience is looking for. Content is then created to provide clear and useful answers to these questions.

Yes, very effectively.. By offering high value-added content (e.g. downloadable guides, webinars, templates) in exchange for visitors' contact details (via a form), you can convert readers into qualified leads. It is a key technique of inbound marketing.

Success is measured through several indicators: increase in organic traffic, improvement in positioning on targeted keywords, time spent on pages, engagement rate (shares, comments), number of leads generated via content, and the impact on sales. We define these KPIs with you. For a content strategy for your SME, contact us for a quote.