THE content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and ultimately, to generate profitable customer action. Geekworkers, a digital agency in Lausanne, helps Swiss SMEs to develop and implement effective content marketing strategiesWe create SEO-optimized blog posts, guides, case studies, and other formats that meet Google's EEAT criteria, for establish your expertise, generate qualified traffic and convert your prospects.
We define a content strategy aligned with your business objectives (awareness, lead generation, SEO), your target and their purchasing journey.
Writing of original, informative and engaging content that demonstrate your Experience, Expertise, Authority and Trustworthiness (EEAT from Google).
Each content is optimized for search engines (SEO), by targeting relevant keywords to attract qualified organic traffic from Switzerland.
We can advise you on best channels to distribute your content (blog, social networks, newsletter, etc.) in order to maximize its reach and impact.
Content marketing allows you to: position yourself as an expert in your field, improve your natural referencing (SEO) by targeting relevant keywords, generate qualified leads by providing useful resources, and build a relationship of trust with your audience. It's a sustainable investment for your growth. It fits with our vision of SEO.
We can create a variety of content: Informative and SEO-optimized blog posts, how-to guides, customer case studies, detailed service pages, infographics, social media content, video scripts, etc. The format is chosen based on the objective and target audience. Our experts in Lausanne will advise you.
We start with a analysis of your target (personas) and their needs/questions (search intentions). We carry out a keyword search to understand what your audience is looking for. Content is then created to provide clear and useful answers to these questions.
Yes, very effectively.. By offering high value-added content (e.g. downloadable guides, webinars, templates) in exchange for visitors' contact details (via a form), you can convert readers into qualified leads. It is a key technique of inbound marketing.
Success is measured through several indicators: increase in organic traffic, improvement in positioning on targeted keywords, time spent on pages, engagement rate (shares, comments), number of leads generated via content, and the impact on sales. We define these KPIs with you. For a content strategy for your SME, contact us for a quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
