THE Content is at the heart of a successful SEO strategy. At Geekworkers in Lausanne, we specialize inSEO optimization and content creation that not only targets the right keywords, but also perfectly meets the search intent of your users in Switzerland. We respect Google's EEAT (Expertise, Experience, Authority, Trustworthiness) principles to produce texts, blog articles, and service pages that inform, engage and convert, while being optimized for SEO.
We create original, relevant and high-quality content which demonstrates your expertise (EEAT) and brings real added value to your readers, thus meeting Google's requirements.
Each content is carefully optimized around a main keyword and a rich semantic field, using structuring HTML tags (Hn, strong) and relevant internal linking.
We can optimize or create different types of content: service pages, blog articles, case studies, product sheets, adapting the style and tone to your SME and your target audience.
Well-optimized and persuasive content doesn't just attract traffic; it guides the user to the desired action (request for quote, purchase, contact), thus improving your conversions.
EEAT means Experience, Expertise, Authoritativeness, Trustworthiness (Experience, Expertise, Authority, Trustworthiness). These are criteria Google uses to evaluate the quality of content, especially for YMYL (Your Money Your Life) topics. Demonstrating these qualities in your content is crucial to gaining the trust of Google and your users, and therefore to ranking well. It's an essential part of our service. SEO.
Optimizing existing content involves several steps: analysis of current performance, search for complementary keywords, improved structure and readability, semantic enrichment, optimization of tags (title, meta description, Hn), addition of optimized media (images, videos), and verification of internal and external meshing.
Yes, absolutely. Regularly creating new, quality content is a pillar of SEO. Our team in Lausanne can take care of the writing service pages, informative blog articles, case studies, etc., based on a keyword strategy defined in advance and respecting EEAT standards. Discover our natural referencing services.
We can work with your keywords, but we always prefer to do our own in-depth keyword researchThis allows us to identify the most relevant terms for your SME in Switzerland, those with good search volume and an intent corresponding to your offers, in order to maximize the impact of your content.
Well-designed SEO content attracts qualified visitors because it answers their specific questions. By providing useful information, demonstrating your expertise, and incorporating clear calls to action, this content naturally guides the visitor through their purchasing journey and encourages them to move on to the next step (contact, quote, etc.). For a quote regarding content optimization, contact us.
Our agency in Lausanne is your partner for customised, high-performance and secure WordPress projects.
Our Lausanne agency is an expert in Laravel development (business applications, SaaS, APIs) for SMEs.
Our backend developers in Lausanne master PHP (Laravel, Symfony), Node.js, Python and databases.
Our frontend developers in Lausanne have mastered HTML, CSS, JavaScript and modern frameworks (React, Vue.js).
Our Lausanne branch deploys SEO techniques (on-page, off-page, technical) for Swiss SMEs.
Our designers in Lausanne create fluid user pathways and aesthetically pleasing web/mobile designs (Figma).
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Boost your sales with a WooCommerce pro shop.
Your unique digital solution: bespoke Web/Mobile App.
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Lay solid foundations for your Google visibility (SEO).
WP Essential Maintenance
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
