THE Content is at the heart of a successful SEO strategy. At Geekworkers in Lausanne, we specialize inSEO optimization and content creation that not only targets the right keywords, but also perfectly meets the search intent of your users in Switzerland. We respect Google's EEAT (Expertise, Experience, Authority, Trustworthiness) principles to produce texts, blog articles, and service pages that inform, engage and convert, while being optimized for SEO.
We create original, relevant and high-quality content which demonstrates your expertise (EEAT) and brings real added value to your readers, thus meeting Google's requirements.
Each content is carefully optimized around a main keyword and a rich semantic field, using structuring HTML tags (Hn, strong) and relevant internal linking.
We can optimize or create different types of content: service pages, blog articles, case studies, product sheets, adapting the style and tone to your SME and your target audience.
Well-optimized and persuasive content doesn't just attract traffic; it guides the user to the desired action (request for quote, purchase, contact), thus improving your conversions.
EEAT means Experience, Expertise, Authoritativeness, Trustworthiness (Experience, Expertise, Authority, Trustworthiness). These are criteria Google uses to evaluate the quality of content, especially for YMYL (Your Money Your Life) topics. Demonstrating these qualities in your content is crucial to gaining the trust of Google and your users, and therefore to ranking well. It's an essential part of our service. SEO.
Optimizing existing content involves several steps: analysis of current performance, search for complementary keywords, improved structure and readability, semantic enrichment, optimization of tags (title, meta description, Hn), addition of optimized media (images, videos), and verification of internal and external meshing.
Yes, absolutely. Regularly creating new, quality content is a pillar of SEO. Our team in Lausanne can take care of the writing service pages, informative blog articles, case studies, etc., based on a keyword strategy defined in advance and respecting EEAT standards. Discover our natural referencing services.
We can work with your keywords, but we always prefer to do our own in-depth keyword researchThis allows us to identify the most relevant terms for your SME in Switzerland, those with good search volume and an intent corresponding to your offers, in order to maximize the impact of your content.
Well-designed SEO content attracts qualified visitors because it answers their specific questions. By providing useful information, demonstrating your expertise, and incorporating clear calls to action, this content naturally guides the visitor through their purchasing journey and encourages them to move on to the next step (contact, quote, etc.). For a quote regarding content optimization, contact us.
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Marketing Manager
Technical Manager
Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
