Attracting traffic to your website is good. Converting it into customers or qualified leads is even better!Conversion Rate Optimization (CRO) is a discipline that aims to systematically improve the effectiveness of your site in transforming visitors into stakeholders. Geekworkers, an expert agency in digital performance optimization in Lausanne, implements a strategic CRO approach for your SME in Switzerland. We combine data analysis (Analytics, Hotjar), A/B testing and user experience (UX) optimization to identify and remove conversion barriers on your site.
We study quantitative (Google Analytics) and qualitative (heatmaps, session recordings, surveys) data to understand how users interact with your site and where they drop off.
Based on these analyses, we let's identify the obstacles to conversion (confusing design, unclear CTA, complex form) and formulate hypotheses for improvement.
We design and conduct A/B (or multivariate) tests to compare different versions of your pages and scientifically validate the optimizations that have the most impact. See our expertise in A/B Testing.
The CRO is a iterative process of improving the overall user experience, from clarity of navigation to effectiveness of calls to action, including reassurance.
The CRO allows you toget more results (sales, leads) with the same volume of trafficEven a small improvement in your conversion rate can have a significant impact on your profitability. It's a way to optimize the effectiveness of all your other marketing investments. Our experts in Lausanne focus on this area.
We can optimize: calls to action (CTAs), titles and hooks, design and layout of key pages (landing pages, product sheets, shopping cart), forms, reassurance elements (reviews, badges), navigation, loading speed, and the entire conversion funnel.
Yes, as long as a site has clear conversion goals (sales, leads, registrations, etc.), CRO is relevant. Whether you have a e-commerce store, A showcase site or a SaaS platform, there are always opportunities for optimization.
To run statistically significant A/B tests, a certain amount of traffic and conversions is required. However, even with more modest traffic, optimizations based on heuristic analysis, UX best practices and qualitative data can already bring significant improvements.
We start with a analysis phase (conversion audit) to understand your situation and identify priorities. We then develop a optimization roadmap (hypotheses, test plan)We implement the tests, analyze the results, and iterate. It's a partnership for performance. Contact us for a CRO quote.
Our agency in Lausanne is your partner for customised, high-performance and secure WordPress projects.
Our Lausanne agency is an expert in Laravel development (business applications, SaaS, APIs) for SMEs.
Our backend developers in Lausanne master PHP (Laravel, Symfony), Node.js, Python and databases.
Our frontend developers in Lausanne have mastered HTML, CSS, JavaScript and modern frameworks (React, Vue.js).
Our Lausanne branch deploys SEO techniques (on-page, off-page, technical) for Swiss SMEs.
Our designers in Lausanne create fluid user pathways and aesthetically pleasing web/mobile designs (Figma).
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Boost your sales with a WooCommerce pro shop.
Your unique digital solution: bespoke Web/Mobile App.
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Lay solid foundations for your Google visibility (SEO).
WP Essential Maintenance
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
More infos
Marketing Manager
Project Manager
Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
