For SMEs in Lausanne/Geneva, we usually create campaigns on the Research Network (with a strong focus on intent), campaigns Max Performance (for automated multi-channel coverage), campaigns Display (to raise awareness) and campaigns Shopping (for e-commerce). The choice depends on your objectives.

We carry out a in-depth keyword research based on your business, your target audience, your location (e.g. "web agency lausanne") and an analysis of the competition. We select terms to strong commercial intent and use the appropriate correspondence types.

No, not necessarily. Google Ads is flexible. We can start with a budget adapted to the size of your SME and your objectives, then adjust it according to performance. The important thing is to have a well-targeted strategy to maximise every franc invested.

YesIf you don't have any visuals, our team can create professional, high-impact static or animated (HTML5) banners for your campaigns on the Google Display Network, in line with your graphic guidelines.

Creation is only the first step. For lasting results, a ongoing management and optimisation are essential. That's why we offer monthly management packs to track, analyse and constantly improve the performance of your Google Ads campaigns.