A good visual must be attractive, high-quality, and immediately understandable. It should capture attention in seconds, be consistent with your brand image, and ideally, show your product or service in action or the benefit it provides. Text on the image should be limited. We can direct you to services of professional photography if necessary.

An effective advertising text must include a punchy hook, highlight the main benefit for the customer, use clear and target-appropriate language, and include a specific call to action (CTA) (e.g., “Learn more,” “Buy now,” “Request a quote”). The tone should be engaging. Our experts in Social Ads can guide you.

Video often performs very well on Facebook and Instagram because it's more dynamic and engaging. Even short, simple videos can have a significant impact. It's important to grab attention from the first few seconds and include subtitles, as many users watch videos without sound.

At Geekworkers in Lausanne, we focus on strategy, targeting, and campaign management. For the production of complex visuals and videos, we work closely with specialized partners (photographers, videographers, graphic designers) or with your creative teams. We provide you with briefs and recommendations to ensure the quality and relevance of the creatives.

The best approach is to test different creative approaches (A/B testing) : different types of visuals (product alone, in context, testimonial), different messages, different CTAs. Analyzing the performance of these tests will tell us what resonates best with your target audience in Switzerland. Contact us for a personalised quote.