Visuals are often the first thing users notice in an advertisementAttractive and relevant visuals capture attention, quickly convey the message, reinforce brand image, and increase click-through rates (CTR) and engagement. Mediocre visuals can ruin a campaign, even with good targeting. Our experts in Lausanne pay close attention to this aspect.

A good visual should be: clear, high quality, relevant to the offer and target, aesthetically pleasing, and optimized for the format and platform. It should ideally tell a story or evoke an emotion, and include a subtle call to action or brand logo.

Yes, it is highly recommended.Each platform (Facebook, Instagram, LinkedIn, Google Display) has its own optimal formats, codes, and audience. Adapting your visuals to each context significantly improves their performance.

We will advise on creative strategy and types of visuals to produce. For the production itself, we can collaborate with your internal creative teams, connect you with our network of graphic designers, photographers or videographers partners in Lausanne, or help you use simplified creation tools (like Canva) for certain needs.

The best method is to make A/B testing by creating multiple versions of your ads with different visuals, then analyzing which version gets the best results (CTR, conversions). Advertising platforms like Meta Ads or Google Ads offer features for this. Contact us for a quote for the creation of advertising visuals.